Podcast: DTC Podcast

Subscribe to DTC Newsletter – https://dtcnews.link/signup This episode, Kemberly Gong, VP of Marketing at Contentful, joins Eric to walk through what some marketing leaders are calling “The Great Content Collapse”, and what marketers can actually do about it. The setup: 60% of Google searches now result in zero click-through, and replaced by GenAI models like…

DTC Podcast

DTC Podcast | Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt

Play Episode Pause Episode

1x

00:00 / 00:31:24

Subscribe to DTC Newsletter – https://dtcnews.link/signup Origin owns its entire supply chain. The thread, the brass, the leather, the denim, all of it made or sourced in America, in their own factories. That sounds like a constraint. Justin Parker explains why it is actually the brand’s biggest growth lever. Justin runs e-commerce at Origin, the…

DTC Podcast

DTC Podcast | Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects

Play Episode Pause Episode

1x

00:00 / 00:43:51

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most brands are quietly killing themselves with growth hacks. Swapping button colors, chasing this week’s ROI, discounting to hit the number. Duncan, Strategy Lead at Pilothouse, makes the case that this is the worst creative strategy there is, and walks through what actually builds a brand that lasts. Duncan…

DTC Podcast

DTC Podcast | Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

Play Episode Pause Episode

1x

00:00 / 00:34:05

Subscribe to DTC Newsletter – https://dtcnews.link/signup Recorded live at The Whalies. Enterprise brands are past the prompt-and-generate phase of AI. The conversation has moved to connected data, agentic media buying, personalization, attribution, and the quiet operational wins that actually move the P&L. Eric Dyck sits down with Justin Parker (Origin), Ashley Kick (DÔEN), and Martha…

DTC Podcast

DTC Podcast | Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel

Play Episode Pause Episode

1x

00:00 / 00:32:41

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most founders want to be first in a category. Justin Soleimani and Zach Dannett did the opposite, and built Tumble into one of the standout washable rug brands without raising a dollar. In this episode, the Tumble co-founders and Co-CEOs break down how they entered a category Ruggable created,…

DTC Podcast

DTC Podcast | Ep 618: Inside Tumble – Scaling a Nine-Figure Rug Brand

Play Episode Pause Episode

1x

00:00 / 00:47:01

Subscribe to DTC Newsletter – https://dtcnews.link/signup This Friday on AKNF we’re handing over the feed for a special preview of The World’s Best Email and Retention Podcast. Your email account doesn’t break all at once. It rots. Open rates slide, a quarter of your sends quietly route to spam, your list keeps growing while the…

DTC Podcast

DTC Podcast | Ep 617: How to Fix a Pooched Email Account: 10 Steps to Recover DTC Deliverability [TWBERP Preview]

Play Episode Pause Episode

1x

00:00 / 00:27:14

Subscribe to DTC Newsletter – https://dtcnews.link/signup Recorded live at True Classic HQ in Calabasas the day before the Whalies, this episode brings together two of the leaders most aggressively reshaping how ecommerce gets built. Ben Diamond is the CEO and co-founder of True Classic, the apparel brand that went from zero to over a billion…

DTC Podcast

DTC Podcast | Bonus: 100% Agentic on Meta at a $1B Brand | True Classic's Ben Diamond & Triple Whale's Maxx Blank

Play Episode Pause Episode

1x

00:00 / 00:48:24

Subscribe to DTC Newsletter – https://dtcnews.link/signup Neuro didn’t fight for checkout shelf space first. They built a nine-figure online business through TikTok Shop, creator marketing, Amazon, and DTC, then used that momentum to walk into Walmart, Costco, CVS, and 7-Eleven with demand already proven. In this episode of the DTC Podcast, Eric talks with Brian…

DTC Podcast

DTC Podcast | Ep 616: How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding to Retail.

Play Episode Pause Episode

1x

00:00 / 00:42:43

Subscribe to DTC Newsletter – https://dtcnews.link/signup The consideration phase is collapsing thanks to LLM shopping. Awareness still happens on Meta. Conversion still happens on a PDP. But the comparison and research middle, the part brands have spent a decade optimizing, is increasingly happening inside an LLM the customer already trusts. 20% of holiday shoppers used…

DTC Podcast

DTC Podcast | Ep 615: Prepare Your Brand for Agentic Commerce (How LLMs Are Collapsing the Consideration Phase)

Play Episode Pause Episode

1x

00:00 / 00:36:26

Subscribe to DTC Newsletter – https://dtcnews.link/signup Charlie Cole watched FTD go from a $1.8 billion publicly traded company to a $60 million bankruptcy auction in eight months. His first day as CEO was March 23, 2020, the first day of national lockdown. Before that he ran digital at Tumi, Samsonite, Lucky Brand, and Shift Nutrition….

DTC Podcast

DTC Podcast | Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma

Play Episode Pause Episode

1x

00:00 / 00:49:21