Podcast: DTC Podcast

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup Adam Gillman co-founded Hiya Health (hiyahealth.com), the kids’ vitamin brand that launched in March 2020, stayed bootstrapped, and sold to USANA at the end of 2024 at a reported $260M valuation. He and his co-founder Darren still run it, and 2026 is the year Hiya finally hit retail…

DTC Podcast

DTC Podcast | Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global

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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-637&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co Every year around this time, Eric and Jacob record some version of this episode. This is their seventh Black Friday together, and the through-line hasn’t changed: brands sprint through summer, look up at the end of October, and realize the Halloween sale and Black Friday are on…

DTC Podcast

DTC Podcast | Ep 637: "Find Them Now, Sell Them in November": Pilothouse's 8-Week Black Friday Prep Playbook

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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup Fifteen videos in a shoot day. A writer’s room where creators cross-edit each other’s scripts. Hair, makeup, and wardrobe walkthroughs before anyone hits record. This is what organic content looks like at Kiyoko Beauty (kiyoko.ca), the curated Asian beauty retailer that hit 8 figures in 5 years, bootstrapped,…

DTC Podcast

DTC Podcast | Ep 636: Inside Kiyoko Beauty's Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales

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Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co Meta has been up and down since the outage a few weeks back, and the timeline is full of advertisers feeling it. So Eric pulled three of Pilothouse’s most senior people onto the after-hours couch: Abby and Aves from the creative and strategy side, and Taylor from the…

DTC Podcast

DTC Podcast | Ep 635: "Sit With the Panic": Meta Volatility, Pausing Ads, and AI Cognitive Debt with Pilothouse (After Hours)

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Bar Bruhis spent ten years building SaaS for Shopify brands. He helped start one of the first email capture tools in 2015, then co-founded KnoCommerce, the post-purchase survey tool 6,500 brands use. In December he finally took his own leap: Boostcous (boostcous.com), the first protein couscous. Six months later…

DTC Podcast

DTC Podcast | Ep 634: 10,000 Orders in 6 Months Selling Protein Couscous: Bar Bruhis on Launching Boostcous

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Liam Robinson and Nate Vankoughnet were two of Pilothouse’s first employees and spent years scaling some of its biggest accounts on Meta. Now they’ve spun out Marlbank Digital (website coming soon), a Meta-only agency built for the brands Pilothouse moved past as it went upmarket: pre-launch up to $100K/month….

DTC Podcast

DTC Podcast | Ep 633: Why Your Winning Meta Ad Dies in 8 Days, and What to Test Instead

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Melissa Dusendang ran a summer contract at SheFit to “manage the chaos” for one marketing director. She never left. Years later she runs ecommerce and operations, and her actual job is stopping the company from lying to itself with its own data. If you own the P&L, the dashboard,…

DTC Podcast

DTC Podcast | Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong

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Subscribe to DTC Newsletter – https://dtcnews.link/signup AppLovin just opened to everyone, and most DTC operators still do not know how it actually works. Jacob runs Meta at Pilothouse, which has spent on AppLovin for nearly two years, back when it was invite only. He breaks down what he sees in real client accounts: the product…

DTC Podcast

DTC Podcast | Ep 631: Cracking Profitable, Incremental Scale on Applovin with Pilothouse

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Most brands treat unauthorized sellers and copycats as a cost of doing business. Mario Simonyan treats them as your biggest untapped revenue source. Mario is a former Amazon seller turned brand protection attorney. He started selling kitchenware and artificial turf doormats out of his driveway during law school, got…

DTC Podcast

DTC Podcast | Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Ari Murray runs DTC, Amazon and customer experience at Salt & Stone. She came from Sharma Brands, and before that worked on influencer and celebrity brands including a Kardashian line and Halsey’s beauty brand. She started as a customer service agent. In this episode she breaks down why the…

DTC Podcast

DTC Podcast | Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone

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00:00 / 00:40:59