Podcast: DTC Podcast

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-645&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co “There is absolutely no reason you should touch paid ads until you’re doing five to ten million in revenue.” That was Codie Sanchez, and the post went wide enough that DTC marketers spent a week arguing about whether they should be doing their jobs at all….

DTC Podcast

DTC Podcast | Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong Customer

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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-644&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Phillip Jackson has spent 22 years in ecommerce, first building the software, then running agency strategy, and now running Future Commerce (futurecommerce.com), where the operating thesis is that commerce is culture. If you are a founder, brand lead, or growth operator trying to figure out what AI…

DTC Podcast

DTC Podcast | Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the Funnel

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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-643&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co In 2020, Amazon’s fees ran about 26% of your product cost. Today they run 34 to 40%, and once you add advertising most brands are at 50 to 60% before they reinvest a dollar. For the first time in years, the number of sellers on Amazon…

DTC Podcast

DTC Podcast | Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse)

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To Subscribe to DTC Newsletter – https://dtcnews.link/signup Once Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6.2% of US households against 5.0% a year earlier. Some of that growth traces back to a campaign that was never supposed to produce it. They were running lower-funnel media to their…

DTC Podcast

DTC Podcast | How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6

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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-642&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Ashley Kick runs ecommerce at DÔEN (shopdoen.com), the Los Angeles apparel brand founded by sisters Margaret and Katherine Kleveland. Eric met her at the Whalies giving hot takes on stage, so this episode is a new format built for exactly that: World Cup themed, 15 ecommerce topics,…

DTC Podcast

DTC Podcast | Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale

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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-641&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co DTC Twitter has spent the last few months arguing about volume versus strategy. Aves from Pilothouse thinks both camps are answering the wrong question. Eric brings her back for an all killer no filler on creative coverage: what it means now, how she decides what to…

DTC Podcast

DTC Podcast | Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant Ads

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To Subscribe to DTC Newsletter – https://dtcnews.link/signup Tyler Handley sold Inkbox to BIC for $65 million. His new company, Olauto, sells a $33 car air freshener, launched last September, is already profitable, and has zero employees. Four people, some contractors, and AI running the back office. The one thing they refuse to automate: when a…

DTC Podcast

DTC Podcast | Bonus: $65M Exit, Zero Employees: How Olauto Automates Everything Except Customer Service

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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-640&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Hannah Fleming runs performance marketing at Carve Designs (carvedesigns.com), the Northern California swim and apparel brand founded in 2003 and acquired by Komar Brands in December 2025. Before Carve she spent years at Amer Sports on the digital team behind Salomon, Atomic, Suunto, Arc’teryx and Wilson. If…

DTC Podcast

DTC Podcast | Ep 640: 2x LTV From Loyalty Without Discounting: Carve Designs on Retention, Direct Mail, and CTV

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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-639&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Media owns the traffic. Brand owns the site. The page in between belongs to nobody, and it’s been sitting in a Notion doc called landing page priorities Q3 since 2022. Eric brings Daniel from Pilothouse back for an all killer no filler on the post-click experience: why…

DTC Podcast

DTC Podcast | Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift

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Subscribe to DTC Newsletter – https://dtcnews.link/signup A brand doing $10 to $15 million a year puts 15 to 20 percent of revenue back into marketing. At $100 to $500 million it drops to roughly 8 to 10 percent. Past a billion it is 2 to 3 percent. Justin Jefferson has a view across 450 brands…

DTC Podcast

DTC Podcast | What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6

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