Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦
Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Drew Marconi, Co-founder and CEO of Intelligems, to dig into the real way brands should be thinking about testing in 2025. Forget just optimizing for conversion rate or AOV. The smartest brands are now optimizing every site change—pricing,…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup If you’re still sending Meta traffic to a single product page—you’re leaving revenue on the table. In this episode of the DTC Podcast, Eric reconnects with global growth strategist Chris Erthel, whose playbook for Meta ads, landing page optimization, and strategic A/B testing has helped eCommerce brands scale from…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of All Killer No Filler, host Eric Dyck brings on Aves from Pilothouse and Ad‑Venturous to unpack how Halloween creatively primes brands for Q4 success. Key insights you’ll get: How subtle seasonal signals—like leaves, emojis, earthy color palettes—increase ad engagement across categories Why Halloween campaigns serve as strategic rehearsal…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Dr. Amy Beckley shares how her personal fertility struggles and scientific background led her to create Proov—a direct‑to‑consumer hormone testing platform that helps women measure PdG (progesterone metabolite), LH, estrogen, and FSH at home. The test, paired with a mobile app, provides an Ovulation Score and personalized guidance, aiming…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet. From his scrappy beginnings as an affiliate…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this DTC Podcast preview, we’re featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio. In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You’ll walk…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what’s working, what’s not, and where it’s…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup On today’s DTC Podcast, Eric interviews Kris Dehnert, CEO of Dugout Mugs, the brand that turned baseball bat barrels into a $55M+ business. Kris shares his journey from early Facebook fan pages and Teespring to building a durable, licensed, retail-distributed sports brand. The conversation covers brand authenticity, partnerships, deal-making,…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this DTC Podcast preview, we’re featuring a tactical deep dive from The World’s Best Retention & Email Podcast — hosted by Pilothouse’s Jordan Gordon. In Episode 6, Jordan walks through the architecture of the only browse abandon email you’ll ever need — covering everything from when to trigger…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine. If your current strategy feels like influencer roulette, this episode offers a smarter way. 🔗 Try SARAL…
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