Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦
Welcome to the DTC Podcast. Today, we’re joined by Seth Waite, Founder and Buyer Psychologist at Schaefer, where he helps CPG and food and beverage brands unlock growth by digging into the real reasons people buy.In this episode, we cover:- Why knowing your customer via demographics isn’t enough – the shift to behaviors, motivations, and…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck sits down with Dougie, Head of the Google team at Pilothouse, to unpack how DTC brands can and should use YouTube advertising more strategically — especially when trying to build awareness and capture new demand before peak periods such as…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today’s guest is Brenden De La Rua, co‑founder of Stella, the measurement SaaS helping DTC brands convert media spend into real business growth through incrementality testing and media‑mix modelling (at a much lower price than a lot of other platforms). https://stellaheystella.com Follow Brenden on…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Rob Fraser, founder of performance sock brand Outway, returns to the DTC Podcast to share how his business rebounded from flat growth to profitable eight-figure scale. Rob reveals exactly how Outway added Amazon, wholesale, and U.S. distribution, and why 2026 is all about community and brand. This is a…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today we’re joined by Taylor and Jacob from Pilothouse to break down how Meta’s Andromeda engine is reshaping DTC paid advertising. In this episode you’ll learn: Why creative now is targeting — and how high‑performing DTC brands are shifting their media buying…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode, Arthur Querou, founder of Vibe.co, and Adam Terry, CEO and co-founder of Cantrip Seltzer, unpack how Cantrip (a hemp/THC beverage brand) uses Vibe.co to turn streaming TV into a performance acquisition channel — not just branding. They dig into targeting, creative strategy, measurement, and scaling in…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of the DTC Podcast, Bart Szaniewski, co-founder of Dad Gang, returns to the DTC Podcast to explain how his brand scaled from 100k to over 700k hats sold — without changing a thing. No team. No fancy stack. Just staying consistent with community engagement, emotional storytelling,…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Rob from Pilothouse to break open how to view Amazon not as a silo, but as an integral part of your unified growth engine. You’ll get tactical guidance on: How to compute real contribution margin per SKU, accounting…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup This week on the DTC Podcast, we sit down with Jake Bailey, Head of Industry at Meta, and Scott Kramer, VP of Growth at AS Beauty, to explore the evolving dynamics of holiday performance marketing in 2025. Jake leads Meta’s work with its exclusive Disruptors program, partnering with fast-moving,…
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To Subscribe to DTC Newsletter – https://dtcnews.link/signupAngus Rittenburg, cofounder of WYNK, didn’t start with a brand. He started with a problem: how do you legally and profitably distribute THC beverages in the fragmented U.S. cannabis market?In this episode of the DTC Podcast, we unpack how WYNK solved that problem through mechanical engineering, regulatory foresight, and…
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