Podcast: DTC Podcast

Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Ash Melwani, co-founder and CMO of Obvi, to unpack how the brand rebuilt its Meta ad infrastructure after being flagged under Meta’s health and wellness restrictions—crippling performance overnight. Ash shares how Obvi reversed the damage, restored performance using…

DTC Podcast

DTC Podcast | Ep 535: Ashvin Melwani On How Obvi Fixed Meta Pixel Poisoning and Recovered Ad Performance

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Subscribe to DTC Newsletter – https://dtcnews.link/signup If Google Ads tells you 90% of your conversions are from new customers—you’re probably being misled. In this episode, Eric sits down with Pilothouse’s Dougie, who exposes one of the biggest attribution errors in digital marketing: Google’s cookie‑based misreporting that makes you believe you’re crushing new customer acquisition when…

DTC Podcast

DTC Podcast | Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Katherine Sakovich, CMO at Mira, shares how Mira scaled from chaos to a multi‑product hormonal health platform via community-led, educative marketing. Highlights explore positioning tactics, messaging for sensitive journeys, product‑marketing integration, and the evolving role of AI. Key Moments: Built early beta‑tester community into 18,000-member brand ambassador network Laid…

DTC Podcast

DTC Podcast | Ep 533: Why Community Should Precede Paid: Mira’s Femtech Playbook

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Subscribe to DTC Newsletter – https://dtcnews.link/signup DTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook. In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack: Why treating Amazon as “free traffic” undermines growth Best practices in listing creative, SEO, and media segmentation How to avoid wasted…

DTC Podcast

DTC Podcast | Ep 532: What Smart Brands Do Differently on Amazon (Plus an Epic Clifford Rant on Seller Feedback Changes) | AKNF

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Yuki Kinoshita returns to the DTC Podcast with an inside look at how Plufl turned viral buzz into sustainable growth. Since his first appearance, the brand has passed $4M in sales, added new SKUs like the Hugl cooling pillow, and faced a near-$8M retail setback due to sudden U.S….

DTC Podcast

DTC Podcast | Ep 531: The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl’s Growth

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Subscribe to DTC Newsletter – https://dtcnews.link/signup This episode dives deep into how Pilothouse treats content (video/still/UGC/EGC) as the primary growth lever entering Q4. They share frameworks for sourcing, testing, and iterating content to keep a creative pipeline fresh, attention‑grabbing, and funnel‑optimized. Why it matters to marketers/entrepreneurs: Video drives cold traffic; static drives conversions in retargeting…

DTC Podcast

DTC Podcast | Ep 530: Copy Pilothouse's Creative System for Q4 Scale

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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows…

DTC Podcast

DTC Podcast | Bonus: How Instant Turns Anonymous Traffic into 21× ROI for DTC Brands

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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of the DTC Podcast, we speak with Marnie Rabinovitch, founder of Thigh Society, the size-inclusive brand known for anti-chafe slip shorts. Marnie shares the origin story behind the product: a personal, frustrating experience with thigh chafe that sparked her to create something that simply didn’t exist—lightweight,…

DTC Podcast

DTC Podcast | Ep 529: Chub Rub to 2M+ Units Sold – The Lean Growth Story of Thigh Society

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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this week’s AKNF DTC Podcast discover how Pilothouse’s TikTok Shop division empowers DTC brands to build self-sustaining commerce systems on TikTok. With Senior Account Manager Debbie, we unpack: 🎯 GMV Max ads — TikTok’s new all-in-one ad format requiring strong creative engines 🤝 Affiliate network strategy — powering…

DTC Podcast

DTC Podcast | Ep 528: Cracking TikTok Shop: The GMV Max Revolution and How Pilothouse Builds Affiliate-Led Content Sales Engines | AKNF

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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy &…

DTC Podcast

DTC Podcast | Bonus: How 600+ DTC Brands Are Navigating Q4 Uncertainty and Margin Pressure – Insights with Keen's Justin Jefferson

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00:00 / 00:32:15