Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you’re planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything.

SPONSORS

Swym – Wishlists, Back in Stock alerts, & more
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Cleverific – Smart order editing for Shopify
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Zipify – Build high-converting sales funnels
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LINKS

• Filip Pejic on X: https://x.com/BallinFil
• Bedford Marketing: https://www.bedfordmarketing.co/
• The Paper Boy Newsletter: https://thepaperboy.beehiiv.com/

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who’ve built thriving ecommerce businesses.