The Unofficial Shopify Podcast

Hosted ByKurt Elster

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

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All Episodes

The Unofficial Shopify Podcast | Episode 610: We Built a Shopify App. Here’s What Broke.

We Made a “Simple” App. It Wasn’t.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 610: We Built a Shopify App. Here's What Broke.
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The Unofficial Shopify Podcast | Episode 609: Live Selling Secrets From a $25M Golf Brand

$6K to $25M With Zero Outside Capital

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 609: Live Selling Secrets From a $25M Golf Brand
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The Unofficial Shopify Podcast | Episode 608: Why This Agency Dropped Paid Media (And Got Bigger)

Quit paid media. Focused on what works. Got bigger.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 608: Why This Agency Dropped Paid Media (And Got Bigger)
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The Unofficial Shopify Podcast | Episode 607: ERP Explained w/ GoodDay’s Kyle Hency

What They Are, When You Need One, Why They Don’t Have to Suck

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 607: ERP Explained w/ GoodDay's Kyle Hency
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The Unofficial Shopify Podcast | Episode 606: Influencer Whitelisting: What It Is & How to Start

Run ads from a creator’s handle, not yours. It converts 15% better.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 606: Influencer Whitelisting: What It Is & How to Start
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The Unofficial Shopify Podcast | Episode 605: The Financial Blind Spot Costing 7-Figure Stores Millions

Why Your 7-Figure Store Has No Cash (And How to Fix It)

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 605: The Financial Blind Spot Costing 7-Figure Stores Millions
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The Unofficial Shopify Podcast | Episode 604: A Mushroom Brand’s Bet Against Booze

From mushroom gummies to THC drinks: Jake Mellman’s update on Troop and why he’s launching Psilly Goose to replace alcohol.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 604: A Mushroom Brand's Bet Against Booze
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The Unofficial Shopify Podcast | Episode The First Shop Mini

How Food Social Cracked Shopify’s New Channel

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode The First Shop Mini
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The Unofficial Shopify Podcast | Episode 603: The Period Brand That Won $1.5M in Pitch Contests

Bootstrapped a period care brand to $7M, then won $1M from Pharrell.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 603: The Period Brand That Won $1.5M in Pitch Contests
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The Unofficial Shopify Podcast | Episode 602: The €330M Exit Guy Shares His Europe Playbook

Meller’s co-founder on expanding across the Atlantic

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 602: The €330M Exit Guy Shares His Europe Playbook
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The Unofficial Shopify Podcast | Episode 600: $1.7M BFCM: Inside Montana Knife Company’s Black Friday

How MKC Doubled Revenue Without Discounting a Single Knife

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 600: $1.7M BFCM: Inside Montana Knife Company's Black Friday
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The Unofficial Shopify Podcast | Episode 601: Native A/B Testing Hits Shopify: What You Need to Know

Shopify ships native A/B testing and AI shopper simulation.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 601: Native A/B Testing Hits Shopify: What You Need to Know
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The Unofficial Shopify Podcast | Episode 598: SHOPIFY EDITIONS WINTER ’26

150+ Updates. Here’s What Moves the Needle.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 598: SHOPIFY EDITIONS WINTER '26
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The Unofficial Shopify Podcast | Episode 597: Why Your Creative Strategy Is Burning Cash

The Ad Pro Who Wants You to Produce Fewer Creatives

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 597: Why Your Creative Strategy Is Burning Cash
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The Unofficial Shopify Podcast | Episode 596: She Sold 250K Shampoo Bars Without Amazon or Ads

The founder who said no to everything and built a million-dollar company anyway

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 596: She Sold 250K Shampoo Bars Without Amazon or Ads
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