The Unofficial Shopify Podcast

Hosted ByKurt Elster

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

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All Episodes

The Unofficial Shopify Podcast | Episode 583: Why Shopify’s Shipping Just Got Way Better

Shopify Shipping isn’t what it used to be… Major shipping improvements you probably missed.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 583: Why Shopify's Shipping Just Got Way Better
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The Unofficial Shopify Podcast | Episode 581: Ex-Supps CMO’s Counter-Intuitive Growth Strategies

w/ Devyn Merklin, X-Scale

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 581: Ex-Supps CMO's Counter-Intuitive Growth Strategies
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The Unofficial Shopify Podcast | Episode 580: The £500K Exit That Saved Jayden Clark’s Sanity

The Dropshipper Who Sold Too Soon?

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 580: The £500K Exit That Saved Jayden Clark's Sanity
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The Unofficial Shopify Podcast | Episode 579: How Portland Leather Hit $500M + Top 50 on Shopify

Curtis Matsko, founder and CEO of Portland Leather Goods – a top 50 Shopify store with over $500M in total sales. Owns the largest leather manufacturing facility in North America.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 579: How Portland Leather Hit $500M + Top 50 on Shopify
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The Unofficial Shopify Podcast | Episode 578: How Shine Supply Hit $7M/yr Without Paid Ads

Inside Shine Supply’s Shopify Strategy

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 578: How Shine Supply Hit $7M/yr Without Paid Ads
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The Unofficial Shopify Podcast | Episode 577: Viral Mattress Ads & Crowdfunding

“Most brand virality is paid for. That’s the secret no one wants to admit.”

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 577: Viral Mattress Ads & Crowdfunding
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The Unofficial Shopify Podcast | Episode 576: What 20M Shopify Surveys Reveal About Attribution

w/ Matt Bahr, founder of Fairing

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 576: What 20M Shopify Surveys Reveal About Attribution
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The Unofficial Shopify Podcast | Episode 575: Top Shopify Conversion Mistakes

ft. Oddit’s Shaun Brandt

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 575: Top Shopify Conversion Mistakes
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The Unofficial Shopify Podcast | Episode 574: SEO for AI: What Works, What’s Snake Oil

Real SEO strategies for AI search—minus the snake oil.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 574: SEO for AI: What Works, What’s Snake Oil
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The Unofficial Shopify Podcast | Episode 567: How Divorce, Cancer, and TikTok Built a Shopify Brand

Sara Olsher turned personal chaos—divorce, cancer, and pandemic layoffs—into Mighty + Bright, a Shopify brand selling visual tools that help kids and neurodivergent adults navigate daily life.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 567: How Divorce, Cancer, and TikTok Built a Shopify Brand
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The Unofficial Shopify Podcast | Episode 573: Shopify POS V10: What’s New?

w/ Shopify VP of Retail, Ray Reddy

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 573: Shopify POS V10: What’s New?
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The Unofficial Shopify Podcast | Episode 572: Inside Shopify Editions.dev 2025

AI Tools, Reactions & Real Talk

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 572: Inside Shopify Editions.dev 2025
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The Unofficial Shopify Podcast | Episode 571: How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify

w/ Aaron Nosbisch, BRĒZ founder

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 571: How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify
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The Unofficial Shopify Podcast | Episode 570: How a BOGO Deal Bootstrapped Neven Eyewear to Millions

w/ Jonathan Strauss, Neven Eyewear

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 570: How a BOGO Deal Bootstrapped Neven Eyewear to Millions
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The Unofficial Shopify Podcast | Episode 569: SEO in 2025: What Still Works for Shopify

w/ Jeff Oxford, 180 Marketing

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 569: SEO in 2025: What Still Works for Shopify
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