The Unofficial Shopify Podcast

Hosted ByKurt Elster

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.


All Episodes

The Unofficial Shopify Podcast | Episode 597: Why Your Creative Strategy Is Burning Cash

The Ad Pro Who Wants You to Produce Fewer Creatives

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 597: Why Your Creative Strategy Is Burning Cash
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The Unofficial Shopify Podcast | Episode 596: She Sold 250K Shampoo Bars Without Amazon or Ads

The founder who said no to everything and built a million-dollar company anyway

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 596: She Sold 250K Shampoo Bars Without Amazon or Ads
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The Unofficial Shopify Podcast | Episode 595: What Discounts Actually Make People Buy (Study)

162,000 discount codes analyzed reveals the truth about what converts

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 595: What Discounts Actually Make People Buy (Study)
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The Unofficial Shopify Podcast | Episode 594: This Founder Automated Influencer Outreach Completely

The AI Agent Builder Who Declared “SaaS Is Dead”

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 594: This Founder Automated Influencer Outreach Completely
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The Unofficial Shopify Podcast | Episode 593: Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand

From Dream to 7-Figure Chicken Supplement Success

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 593: Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand
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The Unofficial Shopify Podcast | Episode 592: What’s New in Shopify: November 2025

Variant Limits, Theme Editors, and the Updates That Matter

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 592: What's New in Shopify: November 2025
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The Unofficial Shopify Podcast | Episode 591: Black Friday Starts Early: The 3-Week Email Strategy

The 3-Week Email Plan That Wins Black Friday w/ Fil Pejic

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 591: Black Friday Starts Early: The 3-Week Email Strategy
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The Unofficial Shopify Podcast | Episode 590: Accessibility: Bet Hannon’s 4-Step Fix

Why 35% of accessibility lawsuits target sites with overlay plugins already installed.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 590: Accessibility: Bet Hannon's 4-Step Fix
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The Unofficial Shopify Podcast | Episode 589: Smart Marketer Live 2025

Attending Ecom’s Best Kept Secret

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 589: Smart Marketer Live 2025
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The Unofficial Shopify Podcast | Episode 588: Jomboy’s 3-in-1 Store + ChatGPT Shopping Arrives

The ‘hack’ that runs 3 brands on 1 Shopify store, ChatGPT x Shopify make it official

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 588: Jomboy's 3-in-1 Store + ChatGPT Shopping Arrives
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The Unofficial Shopify Podcast | Episode 587: SEO Is Dead. Long Live GEO. w/ Domaine’s Mac King

The Former Shopify Partner Manager on AI Search Optimization

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 587: SEO Is Dead. Long Live GEO. w/ Domaine's Mac King
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The Unofficial Shopify Podcast | Episode 586: Jamil Bhuya: Why Store Owners Can’t See Conversion Killers

The Multi-Industry Entrepreneur Who Spots What Store Owners Miss – “I’ve been a shitty client myself. I think I know everything. And then after a while, once your ego kind of gets beaten down, you realize maybe I’m too emotionally involved in my own brand.”

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 586: Jamil Bhuya: Why Store Owners Can't See Conversion Killers
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The Unofficial Shopify Podcast | Episode 585: Bots, Fraud, & Other Online Store BS

Real problems from real client stores this month, plus updates on new builds

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 585: Bots, Fraud, & Other Online Store BS
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The Unofficial Shopify Podcast | Episode 584: The $720K Exit That Disappeared

Ben Knegendorf’s Money Story

“I’m not very good at success. That’s something I learned as part of this.”

Ben Knegendorf went from forklift operator at Walmart to selling his stake in an indoor golf business for $720,000. Then he watched most of it disappear through lifestyle creep, speculative investments, and financial ignorance. His second exit was different – and his brutal honesty about where the money went offers real lessons for entrepreneurs facing their first big payday.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 584: The $720K Exit That Disappeared
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The Unofficial Shopify Podcast | Episode 582: They Bought a ‘Hated’ Shopify App for 2X Revenue (Now Worth Millions)

Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for just 2x revenue in 2015. Ten years later, they’ve transformed it into Cleverific, a multi-million dollar order editing powerhouse.

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The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 582: They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)
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