We’re seeing 10x more bots than humans on client stores. Fraudsters are buying your cheapest items to test stolen credit cards. Your SEO agency wants 150 new collections.

This week, we dig into the actual problems hitting Shopify stores right now. Not theory, not best practices, but the real BS we’re fixing for clients. We break down why your analytics are lying, how to stop credit card testers, and whether more granular SEO collections are brilliant or idiotic.

Plus: The free Shopify app that caught a critical launch mistake, proof that ChatGPT drives revenue, and beta access to our new Promo Party app.

SPONSORS

Swym – Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific – Smart order editing for Shopify
cleverific.com

Zipify – Build high-converting sales funnels
zipify.com/KURT

LINKS

• Shopify Launch Check
• Microsoft Clarity
• Fraud Control
• Checkout Blocks
• Beta test Promo Party: Contact Kurt via newsletter or LinkedIn

WORK WITH KURT

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who’ve built thriving ecommerce businesses.