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Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Jeremy Horowitz. He is a Managing Partner at Because Ventures, a private equity search fund that acquires and scales Shopify brands and apps, and also runs Let’s Buy a Biz!, a media brand exploring the behind-the-scenes of Ecommerce M&A.
We talk about analytics as a breakout category, why real CRO starts at $5M+, how loyalty programs and subscriptions are starting to blend together, and so much more!
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Honest ECommerce | Ecommerce Insights: The Power of Customer Conversations | Nick Trueman | WWS | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Nick Trueman. Nick is the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast. With 17 years in PPC and SEO, he’s helped 1,500+ brands scale through search marketing. As founder of Spec Digital, he specializes in Google & Bing ads, CRO, and performance marketing, shaping how major search engines operate along the way.
We talk about maximizing search marketing ROI, common mistakes brands make with paid media, the future of Ecommerce SEO and so much more!
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