eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns...
Andrew Youderian disappears into a cave for six weeks every year to crunch data from 300+ seven, eight, and nine-figure store owners — and comes back with the most...
Most brands treat their subscriber portal like a settings page. Turns out, it’s actually their highest-risk revenue moment — 70% of subscribers who log in are there to cancel,...
Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz, co-founder of PDQ,...
Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify’s fastest-growing stores as a team...
Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the...
YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what’s actually moving the needle for D2C...
Most DTC brands are making million-dollar channel decisions based on attribution data that’s fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage...
Scaling an eCommerce brand isn’t just about ads, creatives, or new channels. Often, the biggest growth unlock comes from how you treat customers after the purchase. In this episode...
Scaling paid ads isn’t just about better creatives or media buying tweaks. Often, the real unlock is what happens after the click. In this episode of eCommerce Evolution, Brett...
AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies) to...
Creative volume isn’t the unlock. Better messaging is. In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at...
In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metrics,...
Black Friday just got more interesting. While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it’s reshaping how smart brands...
This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon...
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