eCommerce Evolution

Hosted ByBrett Curry

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.


All Episodes

eCommerce Evolution | 342: How to Build an Agentic Marketing Team (And Why It’s the Skill That Keeps You Unfireable)

Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify’s fastest-growing stores as a team...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 342: How to Build an Agentic Marketing Team (And Why It's the Skill That Keeps You Unfireable)
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eCommerce Evolution | 341: Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026

Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 341: Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026
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eCommerce Evolution | 340: YouTube Shorts, TikTok Blitzes, and Attention Battles: What’s Actually Working

YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what’s actually moving the needle for D2C...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 340: YouTube Shorts, TikTok Blitzes, and Attention Battles: What's Actually Working
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eCommerce Evolution | 339: Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics

Most DTC brands are making million-dollar channel decisions based on attribution data that’s fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 339: Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics
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eCommerce Evolution | 338: How Baseball Lifestyle Grew from $2M to $150M with Customer Experience

Scaling an eCommerce brand isn’t just about ads, creatives, or new channels. Often, the biggest growth unlock comes from how you treat customers after the purchase. In this episode...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 338: How Baseball Lifestyle Grew from $2M to $150M with Customer Experience
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eCommerce Evolution | 337: Full Funnel CRO: The Post-Click Playbook for 7, 8, and 9-Figure Ecommerce Brands

Scaling paid ads isn’t just about better creatives or media buying tweaks. Often, the real unlock is what happens after the click. In this episode of eCommerce Evolution, Brett...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 337: Full Funnel CRO: The Post-Click Playbook for 7, 8, and 9-Figure Ecommerce Brands
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eCommerce Evolution | 336: AI Employees Are Here: What Claude Cowork, OpenClaw, and MCP Mean for eCommerce

AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies) to...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 336: AI Employees Are Here: What Claude Cowork, OpenClaw, and MCP Mean for eCommerce
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eCommerce Evolution | 335: Why Your Creative Isn’t Converting (And What to Fix First)

Creative volume isn’t the unlock. Better messaging is. In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 335: Why Your Creative Isn’t Converting (And What to Fix First)
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eCommerce Evolution | 334: 7 Habits of Great Brands: Make 2026 Your Best Yet

In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metrics,...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 334: 7 Habits of Great Brands: Make 2026 Your Best Yet
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eCommerce Evolution | 333: BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales

Black Friday just got more interesting. While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it’s reshaping how smart brands...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 333: BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales
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eCommerce Evolution | 332: AMZ Innovate 2025 Talk: YouTube Ads for Omni-Channel Growth

This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 332: AMZ Innovate 2025 Talk: YouTube Ads for Omni-Channel Growth
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eCommerce Evolution | 331: How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)

When Beav Brodie was handed his wife’s purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 331: How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)
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eCommerce Evolution | 330: How One Brand Went from $0 to $80K/Day on AppLovin in One Week

Think you’ve maxed out your paid advertising? Think again. In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 330: How One Brand Went from $0 to $80K/Day on AppLovin in One Week
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eCommerce Evolution | 329: Last-Minute Levers for Amazon Q4 | Masterclass Replay

At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year....

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 329: Last-Minute Levers for Amazon Q4 | Masterclass Replay
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eCommerce Evolution | 328: The 95-5 Rule: Why Your “Efficient” Marketing is Slowing Killing Your Brand

Are you spending more on ads but getting less in return? You’re not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and...

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eCommerce Evolution Podcast
eCommerce Evolution Podcast
eCommerce Evolution | 328: The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand
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