CommerceTracks

Honest ECommerce | Discovering New Markets Through Real Conversations | Shelley Gupta | BaKIT Box

October 27, 2025 00:22:11 0 Comments

On this episode of Honest Ecommerce, we have Shelley Gupta. Shelley is the founder and CEO of BaKIT Box, a STEM-based baking kit that brings global flavors and cultural traditions into kitchens across America.

We talk about transforming baking into an educational tool, building growth through genuine relationships, expanding marketing beyond paid social, and so much more!

Honest ECommerce

Honest ECommerce | Discovering New Markets Through Real Conversations | Shelley Gupta | BaKIT Box

00:00 / 00:22:11

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

October 9, 2025 00:27:57 0 Comments

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.

We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

Honest ECommerce

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

00:00 / 00:27:57

Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door

September 29, 2025 00:39:13 0 Comments

On this episode of Honest Ecommerce, we have Jeremy Barker, the visionary behind Murphy Door, driving its growth from humble beginnings to becoming an industry leader, even earning the award for one of America’s Most Innovative Companies 2025 in Fortune!

We talk about managing expectations with transparency, leveraging partnerships to fuel growth, learning to test before scaling spend, and so much more!

Honest ECommerce

Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door

00:00 / 00:39:13

Honest ECommerce | Leveraging Existing Markets for Faster Growth | Bradley Savage | Gardencup

September 15, 2025 00:25:13 0 Comments

On this episode of Honest Ecommerce, we have Bradley Savage, Founder & CEO of Gardencup, a D2C meal subscription brand shipping nearly 2 million ultra-premium, ready-to-eat salads and produce snacks nationwide.

We talk about creating a product from personal need, gaining traction from influencer posts, finding right partners at each stage, and so much more!

Honest ECommerce

Honest ECommerce | Leveraging Existing Markets for Faster Growth | Bradley Savage | Gardencup

00:00 / 00:25:13

Honest ECommerce | Creating In-Store Experiences on Your Website | Yoav Oz & Shauli Mizrahi | Rep AI | Bonus Episode

September 11, 2025 00:21:52 0 Comments

On this bonus episode of Honest Ecommerce, we have Yoav Oz & Shauli Mizrahi. Yoav and Shauli are the co-founders of Rep AI, an AI-powered conversational tool that unobtrusively guides shoppers through their journey, leading to better customer experiences and higher conversion rates while also resolving the vast majority of support inquiries.

We talk about bridging gaps between chatbots and consumers, training AI with millions of conversations, creating experiences that drive purchases, and so much more!

Honest ECommerce

Honest ECommerce | Creating In-Store Experiences on Your Website | Yoav Oz & Shauli Mizrahi | Rep AI | Bonus Episode

00:00 / 00:21:52

My Wife Quit Her Job Podcast | 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer

September 2, 2025 58:45 0 Comments

In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of…

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer

00:00 / 58:45

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

August 18, 2025 00:24:56 0 Comments

On this episode of Honest Ecommerce, we have Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, a brand reimagining boxed wine with award-winning California varietals in eco-friendly cylindrical packaging. Allison is an award-winning brand builder and founding member of the Alternative Packaging Alliance, and Lauren brings nearly two decades of sales and brand growth experience from Virgin Galactic, Uber, and Douglas Elliman.

We talk about reframing consumer perceptions of boxed wine, testing multiple price points before scaling, making decisions to drive progress forward, and so much more!

Honest ECommerce

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

00:00 / 00:24:56

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

July 28, 2025 00:24:32 0 Comments

On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.

We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!

Honest ECommerce

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

00:00 / 00:24:32

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

July 21, 2025 00:24:43 0 Comments

On this episode of Honest Ecommerce, we have Jess Berman. She is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through practitioner-trusted, science-backed formulas.

We talk about leading growth through transparency and story, defining brand guidelines before scaling online, skipping short-term wins for long-term brand health, and so much more!

Honest ECommerce

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

00:00 / 00:24:43

Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep

July 10, 2025 00:51:26 0 Comments

On this bonus episode of Honest Ecommerce, we have Sabir Semerkant. He is an Ecommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving more than $1 billion in revenue. Sabir is the founder of Growth by Sabir and has worked with global brands like Canon, Tommy Hilfiger, and Sour Patch Kids. Endorsed by Gary V, Neil Patel, and Matt Higgins (Shark Tank), he specializes in helping DTC brands unlock scalable, sustainable growth through his 8D Method and Rapid 2X framework.

We talk about repositioning your product to fix weak growth, aligning your whole team on brand growth, knowing your numbers without excuses, and so much more!

Honest ECommerce

Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep

00:00 / 00:51:26

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