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Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

December 1, 2025 Honest ECommerce 00:29:42 0 Comments

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences.  Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY
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Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode

November 27, 2025 Honest ECommerce 00:32:50 0 Comments

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI.  He’s the creator of the 5 Forces System, a proven framework…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode
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Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

November 17, 2025 Honest ECommerce 00:36:43 0 Comments

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He       worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family.  In 2015, he…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar
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Honest ECommerce | Discovering New Markets Through Real Conversations | Shelley Gupta | BaKIT Box

October 27, 2025 Honest ECommerce 00:22:11 0 Comments

Shelley Gupta is the Founder & CEO of BāKIT Box, a STEM-based baking kit bringing global flavors and cultural traditions into homes across America. Her path to CPG began far from the kitchen as a recording artist signed to EMI Music before earning her CFA, an MBA from Chicago Booth, and leading strategy work at…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Discovering New Markets Through Real Conversations | Shelley Gupta | BaKIT Box
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Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

October 9, 2025 Honest ECommerce 00:27:57 0 Comments

Bradley Keefer is the Chief Revenue Officer and Justin Jefferson is the VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping brands move from rearview analytics to predictive decisioning. With decades of combined experience across SaaS, analytics, and brand strategy, Bradley and Justin…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode
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Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door

September 29, 2025 Honest ECommerce 00:39:13 0 Comments

Jeremy Barker is the founder and CEO of Murphy Door, best known for transforming hidden doors and space-saving furniture into a thriving direct-to-consumer brand. From humble beginnings to Fortune’s Most Innovative Companies 2025, Jeremy has built Murphy Door into the industry leader in functional design and custom craftsmanship. With Murphy Door, Jeremy is redefining what…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door
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Honest ECommerce | Leveraging Existing Markets for Faster Growth | Bradley Savage | Gardencup

September 15, 2025 Honest ECommerce 00:25:13 0 Comments

Bradley Savage is the Founder & CEO of Gardencup, aka Salad as a Service, a D2C meal subscription brand that ships ultra-premium, ready-to-eat salads and produce snacks nationwide. What started with Brad taping boxes in his kitchen after getting tired of eating hot pockets every day has grown into a $29M ARR brand in just…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Leveraging Existing Markets for Faster Growth | Bradley Savage | Gardencup
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Honest ECommerce | Creating In-Store Experiences on Your Website | Yoav Oz & Shauli Mizrahi | Rep AI | Bonus Episode

September 11, 2025 Honest ECommerce 00:21:52 0 Comments

Yoav Oz is the Co-Founder and CEO of Rep AI, the conversational commerce platform giving online shoppers the kind of guided experience you’d expect from an in-store salesperson. The spark came from Yoav’s own frustration: landing on ecommerce sites where he was ready to buy but stuck with eight pages of product copy and no…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Creating In-Store Experiences on Your Website | Yoav Oz & Shauli Mizrahi | Rep AI | Bonus Episode
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My Wife Quit Her Job Podcast | 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer

September 2, 2025 My Wife Quit Her Job 58:45 0 Comments

In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of…

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My Wife Quit Her Job
My Wife Quit Her Job
My Wife Quit Her Job Podcast | 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer
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Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

August 18, 2025 Honest ECommerce 00:24:56 0 Comments

Allison Luvera and Lauren De Niro Pipher are the Co-Founders of Juliet Wine, where they’re redefining boxed wine with award-winning California varietals and eco-conscious cylindrical packaging that challenges the category’s decades-old perception. Allison is an award-winning brand builder with a dual BS in Finance and Marketing from Boston College, an MBA from The Wharton School,…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine
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