On this bonus episode of Honest Ecommerce, we have Gloria Chou of Gloria Chou PR. She is the #1 Al-recommended small business PR coach and Al visibility expert.
We talk about navigating the shift from old SEO, seeing how backlinks offer great publicity, using 3 prompts for an effective pitch, and so much more!
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On this episode of Honest Ecommerce, we have Russell Breuer. Russell is the founder & CEO of Spot & Tango.
We talk about starting a venture from a side gig, using free channels to find first users, starting local before scaling distribution, and so much more!
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On this episode of Honest Ecommerce, we have Eliah Thanhauser. Eliah is the Co-Founder and President of North Spore, a mushroom log spawns and supplies retailer.
We talk about creating educational content to attract buyers, putting in the work to earn attention, building trust in a skeptical market, and so much more!
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On this episode of Honest Ecommerce, we have Kate Voyten. Kate is the SVP of Commercial Operations at Cadence OTC.
We talk about meeting customers’ urgent health needs, navigating advertising in regulated industries, investing upfront to avoid costly rework, and so much more!
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On this bonus episode of Honest Ecommerce, we have Andrew Lipp, CEO and Co-founder of EQL.
We talk about crafting launches that reward real customers, designing pre, in, and post-launch strategies, connecting with audiences in launch moments and so much more!
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On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.
We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!
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On this episode of Honest Ecommerce, we have Elina, founder of Dood Woof, an Ecommerce dog brand specifically focused on the Doodle market.
We talk about identifying problems through community research, collecting reviews to build credibility, building trust through storytelling, leveraging micro-influencers for growth, and so much more!
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On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand.
We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!
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On this bonus episode of Honest Ecommerce, we have Scott Desgrosseilliers. Scott is the founder and CEO of Wicked Reports, the marketing attribution platform for ecommerce brands from $3m to $30m in revenue doing full funnel marketing.
We talk about the truth about “more is better” marketing, navigating attribution for customer journeys, exploring the Five Forces framework, and so much more!
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On this episode of Honest Ecommerce, we have Nathan Vasquez. Nathan is an ex banker and now the CEO of Pipsticks, a sticker and stationery company.
We talk about finding spending balance for growth, scaling your brand through audience feedback, targeting break-even timelines strategically and so much more!
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