CommerceTracks

Honest ECommerce | Creating Brand Experiences Beyond Ecommerce | Jiake Liu | Outer

March 31, 2025 00:27:08 0 Comments

Jiake Liu is the Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces. With a mission to make life outside effortless and enjoyable, Outer combines eco-friendly materials, durable design, and an innovative showroom model—crowdsourcing real customers’ backyards to create a unique, community-driven shopping experience….

eCommerce Fuel | Episode Two Guys Talk About Their Underwear (And How It’s Helped Build a Premium Brand)

March 28, 2025 Lee Bissonnette 01:03:07 0 Comments

Have you ever wondered what it takes to build a long-lasting, high-quality apparel brand in today’s fast-moving eCommerce world? In this episode, I sit down with Mac Bishop, the founder of Wool&Prince, to talk about how he built a business rooted in premium materials, timeless design, and a long-term approach to success. Listen in as…

eCommerce Fuel

eCommerce Fuel | Episode Two Guys Talk About Their Underwear (And How It's Helped Build a Premium Brand)

00:00 / 01:03:07

My Wife Quit Her Job Podcast | 584: Traditional Media Is Dying – Why Building An Audience Matters More than Ever

March 25, 2025 44:47 0 Comments

In this episode, Toni and I discuss how traditional media is facing some major challenges and why it’s more important than ever to own your own audience. We dive into the shift from mainstream outlets to personal platforms and why building a direct connection with your followers is key.

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 584: Traditional Media Is Dying - Why Building An Audience Matters More than Ever

00:00 / 44:47

Honest ECommerce | Turning Returns Into Business Insights | Michael Hughes | PlushBeds

March 24, 2025 00:32:21 0 Comments

Michael Hughes is a trailblazer in the luxury mattress industry, revolutionizing the way consumers experience organic sleep. As the Founder & CEO of PlushBeds, he built one of the largest direct-to-consumer brands specializing in toxin-free, eco-friendly mattresses. Inspired by his father’s battle with Parkinson’s, Michael set out to create a healthier sleep environment—one that blends…

eCommerce Fastlane | Scaling Beyond Ads: How Everflow’s Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants

March 21, 2025 00:45:35 0 Comments

Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There’s a Better Way. You’re not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we’re talking with Michael Cole, the Senior Vice President of Marketing…

eCommerce Fuel | Episode Substack, Japanese Manufacturing, and Personal Brand Transitions

March 21, 2025 Lee Bissonnette 01:02:05 0 Comments

Are you feeling burnt out by social media but still trying to grow your brand? In this episode, I chat with Sonia Roselli, founder of Sonia Roselli Beauty, about navigating the ever-changing world of digital marketing, branding, and eCommerce. Sonia shares her journey building a successful beauty brand, the challenges of personal branding, and why…

eCommerce Fuel

eCommerce Fuel | Episode Substack, Japanese Manufacturing, and Personal Brand Transitions

00:00 / 01:02:05

Honest ECommerce | Boosting Credibility With Verified Reviews | DJ Sprague | Shopper Approved | Bonus Episode

March 20, 2025 00:24:24 0 Comments

DJ Sprague is a pioneer in Ecommerce reputation management, helping brands turn trust into a competitive advantage. As the CMO of Shopper Approved and co-author of Reputation King, he has spent decades refining strategies that boost online credibility, improve search rankings, and drive revenue growth. Before joining Shopper Approved, DJ built his career across marketing,…

The Unofficial Shopify Podcast | Episode 561: The Store That Won March Madness

March 18, 2025 Lee Bissonnette 00:46:35 0 Comments

w/ Megan Smalley, Scarlet & Gold

My Wife Quit Her Job Podcast | 583: Google’s Algorithm Update DESTROYED Affiliate Sites… Now What?

March 17, 2025 39:10 0 Comments

In this episode, Toni and I discuss how Google’s latest algorithm update has shaken up the affiliate marketing world, leaving many sites in the dust. We’ll cover what this means for content creators and how to bounce back stronger than ever. So if you’re feeling the impact or just curious about the buzz, listen in.

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 583: Google's Algorithm Update DESTROYED Affiliate Sites… Now What?

00:00 / 39:10

Honest ECommerce | Making Your Brand Easy to Reach | Aman Advani | Ministry of Supply

March 17, 2025 00:23:44 0 Comments

Aman Advani is an innovator, entrepreneur, and the driving force behind Ministry of Supply, a brand redefining comfort in professional clothing. As the CEO and Co-Founder, he has fused engineering, technology, and fashion to create apparel that is soft, stretchy, and wrinkle-free—without the need for dry cleaning or ironing. Before launching the Ministry of Supply,…

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