In this episode, we’re breaking down how to apply “Doge-like” principles to improve your business practices and boost your productivity. The economic climate is shifting and now’s the time to trim back the fat.
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Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat. In this episode, I’m joined by Manel Gomez, CEO and…
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Demi Marchese is the Founder and Head of Brand at 12th Tribe, a fast-growing fashion brand blending curated style with operational excellence to empower the next generation of confident women. With expertise in merchandising, marketing, and brand-tech integration, Demi turns creative vision into scalable systems that drive real growth. Bootstrapped from scratch, 12th Tribe reflects…
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Are conflicting data points between Shopify and Google Analytics 4 (GA4) undermining your marketing decisions? You’re not alone—and it’s likely costing your business more than you realize. Many Shopify brands struggle to establish a reliable source of truth for their marketing performance, leading to wasted ad spend, inaccurate reporting, and missed growth opportunities. In this…
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In this episode, Toni and I dive into the latest AI image generation announcements from OpenAI and Google and how they are completely disrupting marketing agencies, graphic design and ecommerce overall.
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Robert Cardiff is the co-founder and COO of Laundry Sauce, an 8-figure DTC brand reinventing the way consumers experience laundry. With a background in venture building and performance marketing, Robert helps Ecommerce brands unlock growth by identifying white space, building high-affinity products, and scaling through bold creative bets. Before launching Laundry Sauce, Robert founded multiple…
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Sia Karamalegos is a freelance web developer and web performance engineer helping ecommerce brands turn faster load times into real revenue. As a Google Developer Expert in Web Technologies and a former engineer on Shopify’s performance team, Sia brings a unique blend of hands-on experience and deep technical insight to the challenge of building faster,…
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You’re not alone. Many e-commerce brands are feeling the “margin crunch” as shipping costs skyrocket. Carrier rate hikes, hidden surcharges, and complex contracts can feel like unavoidable profit killers, making it harder to stay competitive and profitable. Today, we’re talking with Michael Moriarty, a strategic partner at Schooley Mitchell, an independent cost reduction consulting firm…
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In this episode, Toni and I dive into the key takeaways from the Email Newsletter Summit she recently attended. From list-building strategies that actually work in 2025 to content frameworks that boost open rates, we’ll break down the most actionable insights, trends, and expert tips shared at the event.
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