In this episode, Toni and I discuss how traditional media is facing some major challenges and why it’s more important than ever to own your own audience. We dive into the shift from mainstream outlets to personal platforms and why building a direct connection with your followers is key.
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On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.
We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!
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Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There’s a Better Way. You’re not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we’re talking with Michael Cole, the Senior Vice President of Marketing…
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Are you feeling burnt out by social media but still trying to grow your brand? In this episode, I chat with Sonia Roselli, founder of Sonia Roselli Beauty, about navigating the ever-changing world of digital marketing, branding, and eCommerce. Sonia shares her journey building a successful beauty brand, the challenges of personal branding, and why…
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On this bonus episode of Honest Ecommerce, we have DJ Sprague, co-author of Reputation King and CMO of Shopper Approved.
We talk about why reputation management is crucial for online success, how to dominate search with trust signals, the biggest mistakes Ecommerce brands make with reviews, and how trust directly impacts conversions, and so much more!
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In this episode, Toni and I discuss how Google’s latest algorithm update has shaken up the affiliate marketing world, leaving many sites in the dust. We’ll cover what this means for content creators and how to bounce back stronger than ever. So if you’re feeling the impact or just curious about the buzz, listen in.
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On this episode of Honest Ecommerce, we have Aman Advani, CEO and Co-Founder of Ministry of Supply.
We talk about science and engineering revolutionizing apparel, what it means to be a “good” brand in today’s market, how supply chain strategy impacts Ecommerce success, the future of wearable technology and so much more!
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In this episode, Toni and I discuss how hyper-targeting customers for your online store just got a lot easier with Klaviyo’s new release! We dive into the latest features and strategies that can help you reach your ideal audience like never before. You’ll learn how to maximize your marketing efforts and boost sales with the…
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Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone. Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook and…
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