CommerceTracks

Honest ECommerce | Redefining Loyalty as Multi-Brand Status | Ty Haney | Try Your Best

September 22, 2025 00:28:57 0 Comments

On this episode of Honest Ecommerce, we have Ty Haney, a serial entrepreneur and three-time founder who built Outdoor Voices into one of the most recognizable activewear brands before launching Joggy, a natural energy brand, and TYB, a fast-growing platform helping 200+ brands like Rare Beauty, Glossier, OUAI, and Urban Outfitters engage with customers directly through its community commerce model.

We talk about building go-to-market around community, scaling community commerce into growth, expanding loyalty into daily engagement, and so much more!

Honest ECommerce

Honest ECommerce | Redefining Loyalty as Multi-Brand Status | Ty Haney | Try Your Best

00:00 / 00:28:57

Honest ECommerce | Leveraging Existing Markets for Faster Growth | Bradley Savage | Gardencup

September 15, 2025 00:25:13 0 Comments

On this episode of Honest Ecommerce, we have Bradley Savage, Founder & CEO of Gardencup, a D2C meal subscription brand shipping nearly 2 million ultra-premium, ready-to-eat salads and produce snacks nationwide.

We talk about creating a product from personal need, gaining traction from influencer posts, finding right partners at each stage, and so much more!

Honest ECommerce

Honest ECommerce | Leveraging Existing Markets for Faster Growth | Bradley Savage | Gardencup

00:00 / 00:25:13

Honest ECommerce | Creating In-Store Experiences on Your Website | Yoav Oz & Shauli Mizrahi | Rep AI | Bonus Episode

September 11, 2025 00:21:52 0 Comments

On this bonus episode of Honest Ecommerce, we have Yoav Oz & Shauli Mizrahi. Yoav and Shauli are the co-founders of Rep AI, an AI-powered conversational tool that unobtrusively guides shoppers through their journey, leading to better customer experiences and higher conversion rates while also resolving the vast majority of support inquiries.

We talk about bridging gaps between chatbots and consumers, training AI with millions of conversations, creating experiences that drive purchases, and so much more!

Honest ECommerce

Honest ECommerce | Creating In-Store Experiences on Your Website | Yoav Oz & Shauli Mizrahi | Rep AI | Bonus Episode

00:00 / 00:21:52

Honest ECommerce | Transforming Problems Into Product Opportunities | Joelle Weinand | NutCase Milk

September 8, 2025 00:29:48 0 Comments

On this episode of Honest Ecommerce, we have Joelle Weinand, founder of Nutcase Milk, the cashew-based chocolate milk brand taking on Nesquik with a cleaner, more sophisticated option built for adults.

We talk about launching nostalgia as a premium product, highlighting the power of simple ideas, asking founders for advice directly, and so much more!

Honest ECommerce

Honest ECommerce | Transforming Problems Into Product Opportunities | Joelle Weinand | NutCase Milk

00:00 / 00:29:48

Honest ECommerce | Finding Hidden Opportunities in Customer Behavior | Sam Shames | Embr Labs

September 1, 2025 00:23:06 0 Comments

On this episode of Honest Ecommerce, we have Sam Shames, Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: an intelligent cooling and warming wristband that’s sold over 200,000 units, generated $50M+ in revenue, and raised $66M in venture funding after starting as an MIT prototyping contest project.

We talk about how experience changes decisions, deciding to sell when demand was clear, understanding the customer segments, and so much more!

Honest ECommerce

Honest ECommerce | Finding Hidden Opportunities in Customer Behavior | Sam Shames | Embr Labs

00:00 / 00:23:06

Honest ECommerce | Keeping Ecommerce Layouts Simple And Shoppable | Shawn Khemsurov | Electric Eye | Bonus Episode

August 28, 2025 00:23:31 0 Comments

On this bonus episode of Honest Ecommerce, we have Shawn Khemsurov, Co-Founder of Electric Eye and Partner at Feel. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design.

We talk about evaluating expertise before hiring partners, choosing the right theme upfront, collaborating with competent developers, and so much more!

Honest ECommerce

Honest ECommerce | Keeping Ecommerce Layouts Simple And Shoppable | Shawn Khemsurov | Electric Eye | Bonus Episode

00:00 / 00:23:31

Honest ECommerce | Building Community Buzz Before Pitching Investors | John Clark | TANDM

August 25, 2025 00:25:36 0 Comments

On this episode of Honest Ecommerce, we have John Clark, founder of Modern Shelving and Tandm Surf. John is a product-driven entrepreneur who turned a family passion into nationally recognized brands featured on Shark Tank and sold across the U.S.

We talk about turning family traditions into a business idea, finding the right partner for long-term success, building community beyond physical products, and so much more!

Honest ECommerce

Honest ECommerce | Building Community Buzz Before Pitching Investors | John Clark | TANDM

00:00 / 00:25:36

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

August 18, 2025 00:24:56 0 Comments

On this episode of Honest Ecommerce, we have Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, a brand reimagining boxed wine with award-winning California varietals in eco-friendly cylindrical packaging. Allison is an award-winning brand builder and founding member of the Alternative Packaging Alliance, and Lauren brings nearly two decades of sales and brand growth experience from Virgin Galactic, Uber, and Douglas Elliman.

We talk about reframing consumer perceptions of boxed wine, testing multiple price points before scaling, making decisions to drive progress forward, and so much more!

Honest ECommerce

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

00:00 / 00:24:56

Honest ECommerce | Turning Event Meetups Into Lasting Partnerships | Marielle Bobo | Shoptalk | Bonus Episode

August 14, 2025 00:17:33 0 Comments

On this bonus episode of Honest Ecommerce, we have Marielle Bobo, Vice President of Content at Shoptalk Spring and Fall, where she curates programming and secures industry-leading speakers to drive impactful conversations in retail and Ecommerce.

We talk about exploring global event series for innovators, planning your conference strategy in advance, learning from leading retail and DTC brands, and so much more!

Honest ECommerce

Honest ECommerce | Turning Event Meetups Into Lasting Partnerships | Marielle Bobo | Shoptalk | Bonus Episode

00:00 / 00:17:33

Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp

August 11, 2025 00:26:28 0 Comments

On this episode of Honest Ecommerce, we have Hannah Ruhamah Crum, founder of Kombucha Kamp, coauthor of the award-winning The Big Book of Kombucha, and cofounder and former president of Kombucha Brewers International. Hannah advocates for the intersection of fermentation, the human microbiome, and transparent industry practices with the mission of “Changing the World, One Gut at a Time.”

We talk about reclaiming gut health through real food, protecting tradition through policy advocacy, building loyalty with rewards that convert, and so much more!

Honest ECommerce

Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp

00:00 / 00:26:28

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