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Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

July 28, 2025 Honest ECommerce 00:24:32 0 Comments

On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.

We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby
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Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode

July 24, 2025 Honest ECommerce 00:21:04 0 Comments

On this bonus episode of Honest Ecommerce, we have Donata Stroink-Skillrud. She is an attorney licensed in Illinois, a Certified Information Privacy Professional, and the President of Termageddon, a SaaS platform helping Ecommerce businesses automate privacy compliance through accurate, always-updated website policies.

We talk about turning repetitive legal work into automation, updating policies before laws take effect, staying compliant as privacy laws keep changing, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode
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Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

July 21, 2025 Honest ECommerce 00:24:43 0 Comments

On this episode of Honest Ecommerce, we have Jess Berman. She is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through practitioner-trusted, science-backed formulas.

We talk about leading growth through transparency and story, defining brand guidelines before scaling online, skipping short-term wins for long-term brand health, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio
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Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

July 14, 2025 Honest ECommerce 00:26:05 0 Comments

On this episode of Honest Ecommerce, we have Stephanie Moyal. She is the co-founder of Troop, a wellness brand crafting functional mushroom gummies designed to make brain and body support both approachable and enjoyable. With a background that spans multiple career paths and a turning point sparked by a book on mushrooms, Stephanie turned personal curiosity into a fast-growing DTC business.

We talk about turning personal curiosity into a company, focusing efforts instead of chasing channels, growing stronger through personal challenges, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop
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Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep

July 10, 2025 Honest ECommerce 00:51:26 0 Comments

On this bonus episode of Honest Ecommerce, we have Sabir Semerkant. He is an Ecommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving more than $1 billion in revenue. Sabir is the founder of Growth by Sabir and has worked with global brands like Canon, Tommy Hilfiger, and Sour Patch Kids. Endorsed by Gary V, Neil Patel, and Matt Higgins (Shark Tank), he specializes in helping DTC brands unlock scalable, sustainable growth through his 8D Method and Rapid 2X framework.

We talk about repositioning your product to fix weak growth, aligning your whole team on brand growth, knowing your numbers without excuses, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep
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Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.

July 7, 2025 Honest ECommerce 00:29:44 0 Comments

On this episode of Honest Ecommerce, we have Aaron Magness. He is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating Direct-to-Consumer wine companies with strong community roots. With over 15 years of experience at high-growth consumer brands, Aaron specializes in scaling marketing across portfolios while building long-term customer value.

We talk about building expert teams in a startup portfolio, scaling DTC through subscription experience, balancing tools with firsthand market knowledge, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.
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Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses

June 30, 2025 Honest ECommerce 00:33:20 0 Comments

On this episode of Honest Ecommerce, we have Julie De Angulo. She is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand built for anglers who live on the water. With 19 years of experience across home goods, pet supplements, fashion, and accessories, Julie specializes in building full-funnel strategies that scale Ecommerce brands from the ground up.

We talk about launching a DTC channel with zero digital presence, mapping the full customer lifecycle from acquisition to loyalty, translating lens tech into stories that convert, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses
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Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode

June 26, 2025 Honest ECommerce 00:27:40 0 Comments

On this bonus episode of Honest Ecommerce, we have Jeremy Horowitz. He is a Managing Partner at Because Ventures, a private equity search fund that acquires and scales Shopify brands and apps, and also runs Let’s Buy a Biz!, a media brand exploring the behind-the-scenes of Ecommerce M&A.

We talk about analytics as a breakout category, why real CRO starts at $5M+, how loyalty programs and subscriptions are starting to blend together, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode
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Honest ECommerce | Creating Demand from a DIY Game Idea | Tyler Simmons | BucketGolf

June 16, 2025 Honest ECommerce 00:28:29 0 Comments

On this episode of Honest Ecommerce, we have Tyler Simmons, the founder and CEO of Elevate Sports, the makers of BucketGolf, a portable par-3 golf game that started as a backyard idea and grew into a seven-figure brand.

We talk about how Tyler launched with no product experience, why action beats planning early on, the most rewarding parts of building a business from scratch, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Creating Demand from a DIY Game Idea | Tyler Simmons | BucketGolf
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