In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, the Global Head of Digital Commerce for Unilever Home Care. Ken shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from a…
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Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify…
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This week’s Modern Retail Rundown starts by unpacking why price cuts are drawing shoppers back to Target but not Macy’s. Next, Peloton is slowly digging itself out of the red through price cuts and new revenue-generating initiatives. The company’s latest strategy is to charge a $95 activation fee on pre-owned bikes and treadmills purchased through…
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Sarah Levinger spends most of her time thinking about what people REALLY want. Then she makes ads that talk about that. Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what’s really motivating their customers, then build their brand and advertising to communicate about those things effectively. Learn that, she…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Mike True, the Co-founder and CEO of Prescient AI. In this episode, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google. He will share insights into Prescient AI’s solutions…
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ASOM Pod: How to Launch a Product: Real-Life Wins, Failures, and Lessons Learned – EP12 Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences…
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Walmart is heavily investing in new technology and trying out new programs and processes to be more consumer-friendly. Helping lead this charge is Jon Alferness, the big-box retailer’s chief product officer. What does Walmart’s chief product officer do? In his words, he “[acts] as a nexus point to bring together [employees across teams] — whether…
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Welcome to another episode of eCommerce Fastlane. Today, we’re delighted to chat with Breanna Greenberg, Vice President of Marketing of Stratia. Breanna is an expert in digital marketing with an inspiring career journey, starting from her roots as a social media manager in Los Angeles to leading marketing for Stratia, an innovative, science-based skincare brand….
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Here’s one of the most common patterns I see for DTC brands: They switch to Cost Controlled media buying. Everything goes great at first. Then things slow down and they scramble. Part of the scramble is a return to automated bidding, on the assumption that the Cost Controls are the problem. Performance only gets worse….
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In this episode of the BRAVE COMMERCE podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, Chief Marketing Officer of Samsung Home Entertainment. Sarah shares her journey from organizing soccer team outings as a ten-year-old to leading the marketing efforts at one of the world’s most iconic tech brands. She credits her…
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