In May, BRAVE COMMERCE brought its community together for an in-person event in NYC, featuring a keynote from celebrity entrepreneur Tia Mowry—best known for her roles in Sister, Sister and The Game—and Karima McDaniel, President of 4U by Tia, a hair care line designed for textured hair. On this special episode, host Rachel Tipograph sits…
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If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads. Lianna Patch is my favorite copywriter around. She’s the founder of Punchline Conversion Copywriting, and she’s relentlessly good at one thing: she’s interesting. Her copy is eye-catching, clear, and…
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Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%. Hit PLAY…
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On the Modern Retail Rundown this week, the staff discusses three retailers’ latest growth roadmaps. First, Walmart Marketplace announced a new partnership with sneaker bidding site StockX. Then, the founding Nordstrom family is bidding to buy out the retailer to take it private. Finally, nearly a year after Rite Aid filed for bankruptcy, the now…
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AI is revolutionizing the way we make ads. Right? Yes. Definitely. But I’m sure I’m like many people in that, at least so far, the promise of AI for ad creative is both tantalizing and frustrating. In this episode I’m registering my initial reflections on trying to use AI to streamline my process for making…
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Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and profitability! In this episode, Richard is joined by Tony Chopp to discuss the six critical steps you need to take to optimize your paid search campaigns for the upcoming holiday rush. From mastering promotional visibility to…
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Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring…
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Croissant believes it has found a way to get more retailers and brands excited about resale. The business isn’t a resale platform, per se. Instead, Croissant users can go to any retailer or brand’s website and see a guaranteed resale value price that they would recoup if they bought the product new and then resold…
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There are parts of your process for generating new ad creative that are time-consuming and, therefore, expensive. Good. That’s how it should be. But not for everything. To build better performing creative in a more cost effective way, you need to understand the differences between which parts should be which. On this episode of the…
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In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business. They dive into three critical steps for de-stressing a struggling business, from cutting costs to optimizing customer acquisition strategies and narrowing down focus areas to regain profitability. Drawing from their experience at CTC and real-world examples, they provide practical…
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