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In this episode, Eric welcomes back Rob and Clifford from Pilothouse’s Amazon Brain Trust for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank.

Key topics include:

What brands should do right now if they’re affected by tariffs

How sellers with U.S. inventory are seeing a strategic edge

Why increased ad spend can harm organic rankings

The ripple effect of the end of de minimis exemptions on Amazon sellers

Smart ways brands are clogging the SERP while keeping key listings organic

How conversion rate is becoming the most important metric on Amazon

This is a must-listen for any Amazon-focused brand looking to thrive in a shifting landscape of international trade and algorithmic pressure.

Timestamps

00:00 – Why new tariffs could cause a massive customs backlog

02:15 – The hidden fees behind cheap drop-shipped products

04:20 – How high ad spend can hurt your Amazon organic ranking

06:45 – The inverse relationship between ad spend and rank

09:10 – Strategies to boost conversion rate without increasing spend

11:30 – Juggling paid and organic placements on Amazon

13:40 – How Amazon separates paid and organic algorithms

15:30 – Prime Day inflation and endless sales events

17:00 – Why streaming services are sneaking ads into paid plans

Hashtags

#AmazonStrategy #eCommerceTips #TariffsExplained #AdSpendOptimization #PrimeDay2025 #AmazonAds #PaidVsOrganic #DTCInsights #StreamingAds #DTCpodcast

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