DTC Podcast

To Subscribe to DTC Newsletter – https://dtcnews.link/signup Most ecommerce brands are paying for every contact in the database, including the tens of thousands they have not mailed in a...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-646&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup npdigital.com Eric told Neil Patel that Pilothouse is now getting about 30% of its inbound from ChatGPT, with higher close rates...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-645&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co “There is absolutely no reason you should touch paid ads until you’re doing five to ten million in revenue.” That...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-644&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Phillip Jackson has spent 22 years in ecommerce, first building the software, then running agency strategy, and now running Future Commerce...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-643&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co In 2020, Amazon’s fees ran about 26% of your product cost. Today they run 34 to 40%, and once you...

To Subscribe to DTC Newsletter – https://dtcnews.link/signup Once Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6.2% of US households against 5.0%...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-642&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Ashley Kick runs ecommerce at DÔEN (shopdoen.com), the Los Angeles apparel brand founded by sisters Margaret and Katherine Kleveland. Eric met...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-641&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co DTC Twitter has spent the last few months arguing about volume versus strategy. Aves from Pilothouse thinks both camps are...

To Subscribe to DTC Newsletter – https://dtcnews.link/signup Tyler Handley sold Inkbox to BIC for $65 million. His new company, Olauto, sells a $33 car air freshener, launched last September,...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-640&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Hannah Fleming runs performance marketing at Carve Designs (carvedesigns.com), the Northern California swim and apparel brand founded in 2003 and acquired...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-639&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Media owns the traffic. Brand owns the site. The page in between belongs to nobody, and it’s been sitting in a...

Subscribe to DTC Newsletter – https://dtcnews.link/signup A brand doing $10 to $15 million a year puts 15 to 20 percent of revenue back into marketing. At $100 to $500...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup Adam Gillman co-founded Hiya Health (hiyahealth.com), the kids’ vitamin brand that launched in March 2020, stayed bootstrapped, and sold to USANA at...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-637&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co Every year around this time, Eric and Jacob record some version of this episode. This is their seventh Black Friday together,...

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup Fifteen videos in a shoot day. A writer’s room where creators cross-edit each other’s scripts. Hair, makeup, and wardrobe walkthroughs before anyone...