DTC Podcast

Should DTC brands cut ad spend after Cyber Monday? Jacob says no. Black Friday customers often come back to buy gifts, the big retailers pull back so CPMs tend...

Should a DTC brand cut its marketing budget for 2027? Greg Dolan, CEO of Keen Decision Systems, says cutting is the biggest mistake he expects to see, because a...

What do investors look for in a DTC brand before they fund it? Norwest partner Lisa Wu, an early investor in Jet, Ritual, and Remedy, walks through the 10...

How should DTC brands prep for Black Friday on Amazon? This year’s Prime Day events show where ecommerce growth is coming from: shoppers stocked up on consumables while big-ticket...

Do influencer partnership ads lower customer acquisition costs for DTC brands, or just move them? They lower CAC on Meta, but rev-share creator deals send a big share of...

How do you lower customer acquisition costs for a DTC brand? Bobby Bitton, co-founder and CEO of O Positiv, says TikTok Shop did more for his CAC than any...

What’s the best DTC marketing strategy on Meta when every competitor makes the same claims? Liam Robinson, co-founder of Marlbank, says to stop arguing features and lead cold prospecting...

How do you get your CFO to approve a bigger marketing budget for a DTC brand? Drew Fallon, former CFO of Mad Rabbit, says finance is watching one number,...

When should a DTC brand move into retail? Flex founder Lauren Schulte Wang said no to Target twice, and retail is now over 60% of revenue. She waited until...

How can AI agents speed up ad creative for a DTC brand? Braydon, a creative strategist at Pilothouse, has agents build his swipe file every Monday and Claude write...

Brand strategist Eugene Healey on DTC marketing at high creative volume: why creative is the new targeting, why brand books fail with creators, and how teams approve hundreds of...

How do you run Black Friday when your DTC brand is already hooked on discounts? Split your customers into new and repeat, keep the coupon-trained cohorts on their deal,...

Carve Designs gave connected TV 60 days at a $20K monthly minimum before deciding it worked, which is about as clean a test as a DTC brand runs on...

How do you grow a DTC brand without a big brand awareness budget? Terra Kaffe founder Sahand Dilmaghani pre-sold 10,000 espresso machines from a single page with no reviews,...

What are Meta partnership ads, and how should a DTC brand test them before Q4? They run through a creator’s handle with your brand tagged, so Meta combines both...