DTC Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦


All Episodes

DTC Podcast | Ep 602: How Bobbie Won 91% of the Conversation With 4% Market Share | Building the Brand

Subscribe to DTC Newsletter – https://dtcnews.link/signup Kim Chappell is Chief Brand Officer at Bobbie, the mom-founded infant formula brand that’s crossed $100M in revenue and is trying to change...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 602: How Bobbie Won 91% of the Conversation With 4% Market Share | Building the Brand
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DTC Podcast | Ep 601: 25% of Your List Drives 75% of Revenue. The Dangers of AI Email Segmentation

Subscribe to DTC Newsletter – https://dtcnews.link/signup Jordan Gordon from Pilothouse comes back to the DTC Podcast with a sharp warning for brands buying into AI-powered customer segmentation. The promise...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 601: 25% of Your List Drives 75% of Revenue. The Dangers of AI Email Segmentation
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DTC Podcast | Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar

Subscribe to DTC Newsletter – https://dtcnews.link/signup http://cocktailbuddies.com Tao, founder of Acid Buddy, joined the show to talk about a product that feels early, unusual, and potentially huge: flavored acids....

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar
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DTC Podcast | Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week

To Subscribe to DTC Newsletter – https://dtcnews.link/signup Braydon Germain from Pilot House is back on AKNF to break down how AI is changing the actual day-to-day of marketing work....

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week
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DTC Podcast | Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert

Subscribe to DTC Newsletter – https://dtcnews.link/signup Cherene Aubert, founder of growthcapital.co and former growth leader at ILIA and Bobbie, breaks down why so many DTC brands hit a wall...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert
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DTC Podcast | Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)

Subscribe to DTC Newsletter – https://dtcnews.link/signup JoinAgency.co Jon Bond has been in the agency game since the 1980s. He co-built Kirshenbaum Bond + Partners (K/B/B) from “two guys in...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)
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DTC Podcast | Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok Shop

Subscribe to DTC Newsletter – https://dtcnews.link/signup Kurt Elster is back to talk about what Shopify brands should actually be doing right now as AI starts influencing search, product discovery,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok Shop
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DTC Podcast | Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically

Subscribe to DTC Newsletter – https://dtcnews.link/signup Duncan Ferguson, Strategy Lead at Pilothouse, breaks down why so many DTC brands are stuck in the tactical spin cycle, always testing, tweaking,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically
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DTC Podcast | Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle Category

Subscribe to DTC Newsletter – https://dtcnews.link/signup Ginny Lo is the co-founder of Odd Pieces, a story-driven puzzle brand that took a tired category and made it feel fresh again....

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle Category
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DTC Podcast | Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on Meta

Subscribe to DTC Newsletter – https://dtcnews.link/signup Aves and Daniel Sendecki get into a problem a lot of brands still haven’t solved: how do you make ads feel culturally relevant...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on Meta
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DTC Podcast | Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders

Subscribe to DTC Newsletter – https://dtcnews.link/signup We co-authored The Conversational Report with Postscript to understand one simple question: when shoppers text brands back, what happens next? The punchline is...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders
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DTC Podcast | Ep 592: $250K Kickstarter to West Elm: How Bearaby Built a Weighted Blanket Category (Without Early Meta Spend)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Dr. Kathrin Hamm (PhD Economics) didn’t set out to be a founder. She just wanted to sleep. One ugly “medical” weighted blanket fixed...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 592: $250K Kickstarter to West Elm: How Bearaby Built a Weighted Blanket Category (Without Early Meta Spend)
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DTC Podcast | Ep 591: Meta Andromeda: 3 New Tools (CASC, AI Assistant, Creative Testing) to Improve DTC Performance

Subscribe to DTC Newsletter – https://dtcnews.link/signup Jacob (Head of Meta at Pilothouse) joins Eric to break down what Meta’s actually rolling out right now, what’s hype, and what’s worth...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 591: Meta Andromeda: 3 New Tools (CASC, AI Assistant, Creative Testing) to Improve DTC Performance
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DTC Podcast | Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later)

Subscribe to DTC Newsletter – https://dtcnews.link/signup On this episode of the DTC Podcast, Eric sits down with Josh Suggs, founder of StreetTalk, and they break down how “Conversation Creative”...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later)
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DTC Podcast | Ep 590: How WeNatal Grew to 30,000 Families With $0 Paid Ads (Bootstrapped Supplement DTC)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Vida Delrahim (ex-Nike marketing leader) built WeNatal after two miscarriages, zero satisfying answers, and a pretty wild realization: fertility isn’t just “a women’s...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 590: How WeNatal Grew to 30,000 Families With $0 Paid Ads (Bootstrapped Supplement DTC)
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