On March 30, BeyondTrust proved that a crafted GitHub branch name could steal Codex’s OAuth token in cleartext. OpenAI classified it Critical P1. Two days later, Anthropic’s Claude Code source code spilled onto the public npm registry, and within hours, Adversa found Claude Code silently ignored its own deny rules once a command exceeded 50…
Read MoreIn this episode, host Jason Nyhus sits down with Ian Heller, founder of Distribution Strategy Group. This episode is perfect for distribution executives, e-commerce leaders, and marketers ready to break free from outdated metrics and uncover hidden revenue streams. If you’re committed to transforming your digital strategy into a true growth engine, this conversation is a must-listen. Ian’s insights could reshape how you view—and invest in—your online presence—and they might just be the game-changer you need to outpace competitors.
Most distributors are leaving millions of dollars on the table by misunderstanding what their e-commerce channels are truly worth—and many are investing less than they should. Ian reveals the shocking truth: measuring e-commerce success solely by the shopping cart misses the biggest impact areas. You’ll discover how a 600% underestimation of website value is common and learn the proven methods to accurately track second-order effects that drive overall sales—like customer engagement, demand generation, and offline interactions.
Ian shares compelling stories from the industry, including how distributors mistakenly dismiss the potential of their websites because they focus only on direct transactions. He breaks down a simple yet overlooked tactic: calling customers who order offline and asking if they used the website, transforming anecdotal insights into powerful metrics. We also explore how internal disincentives—like giving discounts to reps over online orders—undermine digital growth and how to recondition your organization for true e-commerce success.
You’ll uncover detailed frameworks for measuring website ROI beyond transactions, including how high correlation between website engagement and overall sales should prompt much larger investments in digital. Ian explains why most distributors are caught in a “doom loop” of underinvestment and how fixing attribution can unlock extraordinary ROI. Plus, get insider tips on how to foster partnerships with industry associations, create content that your audience craves, and leverage AI to stay ahead in a rapidly evolving market.
Whether you’re just starting or looking to supercharge your existing channels, Ian’s proven tactics and industry expertise will give you the clarity and confidence to make smarter, data-driven decisions for your distribution business.
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Writer, the enterprise AI agent platform backed by Salesforce Ventures, Adobe Ventures, and Insight Partners, today launched event-based triggers for its Writer Agent platform, enabling AI agents to autonomously detect business signals across Gmail, Gong, Google Calendar, Google Drive, Microsoft SharePoint, and Slack — and execute complex multi-step workflows without any human initiating the process….
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Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC and Northbeam. After years of public debate about attribution, they’ve found common ground: bringing enterprise-grade measurement to 7-figure DTC brands. In this episode, Taylor and Austin discuss their history, what’s evolved in measurement, and how CTC will…
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Most DTC brands are making million-dollar channel decisions based on attribution data that’s fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you’ve been writing off YouTube based…
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Amazon Web Services on Tuesday launched one of the most consequential enterprise AI plays in the company’s 20-year history, simultaneously bringing OpenAI’s most powerful models to its Bedrock platform, unveiling a new agentic developer framework, releasing a desktop AI productivity tool called Amazon Quick, and expanding its Amazon Connect service from a single contact-center product…
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Something shifted in enterprise RAG in Q1 2026. VB Pulse data spanning January through March tells a consistent story: the market stopped adding retrieval layers and started fixing the ones it already has. Call it the retrieval rebuild. The survey covered three consecutive monthly waves from organizations with 100 or more employees, with between 45…
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Bringing AI agents into the enterprise software development lifecycle is fast becoming the norm. As developers experiment with new platforms, organizations are exposed to potential security and orchestration failures. Systems that work in pilots may fail once the agents start working with real-time data. Legacy tech giant IBM is one of several companies trying to…
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Enterprise AI teams running centralized orchestration stacks now have a new variable to account for: AWS Quick, which expanded this week to a desktop-native agent that builds a persistent personal knowledge graph and executes actions across local files and SaaS tools — outside the visibility of most control planes. Unlike chat-based copilots that reset with…
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Enterprises can’t fix their GPU waste problem because the fix makes the problem worse. Releasing idle capacity would improve utilization, but the same shortage driving GPU prices up is exactly why no team will give capacity back. So the fleet sits at roughly 5%, billed by the hour, and the cycle tightens. That pressure —…
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