Subscribe to DTC Newsletter – https://dtcnews.link/signup Helen Smith built Roo & You from hand-sewn mask lanyards in 2020 into a 100,000+ customer brand, and didn’t touch paid ads for the first 3.5 years. In this episode she walks through the Facebook community that became her growth engine, how she landed Warner Bros and Harry Potter…
The funnel’s compressing, content volume is exploding, and everything is quickly descending into AI slop. But the Miami heat and chilled coconut water hit just right, so everything is juuuust fine.
We’re unpacking our hot takes fresh out of POSSIBLE, Hyve’s sprawling beachside conference at the Fontainebleau and Eden Roc resorts. Between Walmart’s “Who Knew” thesis, EMARKETER’s no-safe-channels reset, and Phillip’s case for what it would take for POSSIBLE to rival Cannes, the team weighs what makes a conference culturally relevant and what’s still missing from most experiences.
On today’s episode, we welcome Melisse Shaban, CEO of Aramore — a longevity science company redefining how we approach aging through cellular health. With decades of experience building and scaling science-driven brands, Melisse is now leading Aramore at the intersection of biotech, skincare, and supplements, with a mission to move beyond surface-level beauty and address aging at its source.
In this episode, Melisse breaks down the science behind NAD+ and why it’s becoming such a powerful conversation in both wellness and skincare. She shares what most people misunderstand about aging, how to separate real innovation from marketing hype, and why the future of skincare lies in supporting how our cells function—not just how our skin looks. We also dive into what it takes to bring complex science to consumers in a clear and trustworthy way, how Aramore is approaching both topical and internal solutions, and what’s next for the longevity category.
A must-listen for founders, operators, and anyone curious about the future of beauty, wellness, and aging—and how science is reshaping all three.
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Melisse Shaban and Aramore:
https://www.aramore.com
https://www.instagram.com/aramoreskincare/
https://www.instagram.com/melisseshaban/
https://www.linkedin.com/in/melisse-shaban/
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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/834
If you’ve ever stood in the grocery aisle staring at a wall of “clean,” “natural” or “better-for-you” labels and wondered what any of it actually means, you’re not alone. In this episode of Retail Remix, host Nicole Silberstein speaks with Anna Vocino — actor, comic, cookbook author and founder of Eat Happy Kitchen — about…
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The scaffolding layer that developers once needed to ship LLM applications — indexing layers, query engines, retrieval pipelines, carefully orchestrated agent loops — is collapsing. And according to Jerry Liu, co-founder and CEO of LlamaIndex, that’s not a problem. It’s the point. “As a result, there’s less of a need for frameworks to actually help…