Subscribe to DTC Newsletter – https://dtcnews.link/signup Cherene Aubert, founder of growthcapital.co and former growth leader at ILIA and Bobbie, breaks down why so many DTC brands hit a wall after early traction. The problem usually is not media buying. It’s weak creative systems, lazy offer strategy, and too much faith in Meta to do the…
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Recording LIVE from the show floor of Shoptalk Spring 2026, the Future Commerce team brings our hottest takes and deepest insights from this year’s event. PLUS: We celebrated the launch of our newest zine, STRATA Vol. 001, with over 150 of our favorite people (including Snoop Dogg?). Get your copy at futurecommerce.com/strata.
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On today’s episode, we welcome Bobby Bitton, Co-Founder & CEO of O Positiv Health — the women’s wellness brand on a mission to turn taboo into mainstream conversation. Inspired by his sister’s struggle with severe PMS and backed by his training as a Stanford nutritionist, Bobby helped launch the first-ever PMS gummy and build what is now the #1 women’s health brand on Amazon, with over 25 million bottles sold.
In our conversation, Bobby shares how O Positiv scaled from a bold DTC idea into a national retail powerhouse, why humor and authenticity can coexist with science and credibility, and what it takes to build trust in historically overlooked health categories. We also discuss the role of education and data in shaping modern health brands, sibling dynamics in business, and how tackling stigma can unlock both cultural and commercial impact. A powerful episode for founders, operators, and anyone passionate about building brands that truly serve.
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Bobby Bitton and O Positiv Health:
https://www.opositiv.com
https://www.instagram.com/opositiv/
https://www.linkedin.com/in/bobbybitton/
Sponsored By:
OneSkin – Try OneSkin with 15% off using code KARAGOLDIN at oneskin.co/KARAGOLDIN
Bombas – Go to Bombas.com/KARA and use code KARA for 20% off your first purchase
Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/819
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With more than 120 million listings and millions of active sellers, Etsy operates one of the most unique marketplaces in retail. But surfacing the right products for the right buyers requires more than algorithms alone. In this episode of Retail Remix, host Nicole Silberstein speaks with Mary Andrews, Head of Global Merchandising at Etsy, about…
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Cody Plofker is the CEO of Jones Road Beauty and one of the hosts of the Marketing Operators Podcast. Follow Cody on X at http://x.com/codyplof. Get the Marketing Operators Podcast at https://www.9operators.com/podcast/marketing-operators. Get Kurt Bullock’s dashboard app at https://tools.producedept.co/. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com MORE STAFFING Recruit, onboard,…
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Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon. In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand,…
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Last week, one of our product managers (PMs) built and shipped a feature. Not spec’d it. Not filed a ticket for it. Built it, tested it, and shipped it to production. In a day. A few days earlier, our designer noticed that the visual appearance of our IDE plugins had drifted from the design system….
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Many people have tried AI tools and walked away unimpressed. I get it — many demos promise magic, but in practice, the results can feel underwhelming. That’s why I want to write this not as a futurist prediction, but from lived experience. Over the past six months, I turned my engineering organization AI-first. I’ve shared…
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This week on the Modern Retail Podcast, special projects editor Melissa Daniels sits down with David’s Bridal CEO Kelly Cook to go behind the scenes of the company’s post-bankruptcy turnaround plan. The roughly 76-year-old U.S. retailer is known for its wedding gowns and formalwear. But it’s had a challenging time staying solvent in recent years…
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Lara Guevara is the CEO of Move Supply Chain, a supply chain agency based in the Philippines that serves DTC brands. Get her video content at https://youtube.com/@supplychainlara. Get her “Unboxed Weekly” newsletter at https://unboxedweekly.beehiiv.com/subscribe. Schedule a call with Move at https://movesupplychain.com. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com MOVE SUPPLY…
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