In Market is CommerceTracks’ unscripted, in-the-moment vidcast spotlighting the merchants and designers pushing commerce forward.
Through candid conversation, guests share the real story behind the brand: the creative spark, the operational realities, the risks, the pivots, and the decisions that shaped growth. No scripts, no posturing - just practical insight from people building in real time, where the work (and the learning) actually happens.
In Market is CommerceTracks’ unscripted, in-the-moment vidcast that captures the real conversations behind the brands people actually buy from – and the merchants and designers who keep pushing commerce forward. Through candid dialogue and honest storytelling, each episode traces the origin of an idea and the winding path from concept to customer: creative breakthroughs, merchandising bets, sourcing realities, pricing strategy, product storytelling, operational growing pains, and the daily decisions that separate a good brand from a durable one.
Rather than polished talking points, In Market lives where the work happens – in the instincts, experiments, and tradeoffs that shape a business in real time. Guests unpack what inspired them, what nearly broke them, what changed their trajectory, and what they’d do differently if they could run it back. Whether you’re building a brand, scaling a store, or searching for the next spark, In Market delivers grounded insights and practical perspective from the people innovating at the pace of the customer.
In this episode of In Market, we go behind the scenes with Anastasia Melvin, Wholesale & Retail Operations Director at Oliphant – the contemporary women’s ready-to-wear brand known for...
In this episode of “In Market,” we go behind the scenes with Anastasia Melvin, Wholesale & Retail Operations Director at OLIPHANT — the contemporary women’s ready-to-wear brand known for travel-inspired color, playful prints, and artisan-crafted details.
Hosted by Andrew Potkewitz, this episode explores how a modern fashion brand operationalizes “beautiful chaos” – aligning wholesale and DTC, tightening inventory discipline, and mapping the integrations that keep product, orders, and customer experience in sync across every channel.
With years of hands-on experience spanning Shopify/Shopify Plus, ApparelMagic, JOOR, Stocky, Zendesk, Loop Returns, and AfterShip, Anastasia shares the best practices, workflows, and real-world lessons she’s built to support scalable growth – from receiving and product creation to B2B account management and trade show execution.
Spotify