In this episode of In Market, we go behind the scenes with Anastasia Melvin, Wholesale & Retail Operations Director at Oliphant – the contemporary women’s ready-to-wear brand known for travel-inspired color, playful prints, and artisan-crafted details.

Hosted by Andrew Potkewitz, this episode explores how a modern fashion brand operationalizes “beautiful chaos” – aligning wholesale and DTC, tightening inventory discipline, and mapping the integrations that keep product, orders, and customer experience in sync across every channel.

With years of hands-on experience spanning Shopify/Shopify Plus, ApparelMagic, JOOR, Stocky, Zendesk, Loop Returns, and AfterShip, Anastasia shares the best practices, workflows, and real-world lessons she’s built to support scalable growth – from receiving and product creation to B2B account management and trade show execution.