Hosted ByLee Bissonnette & Andrew Potkewitz

In Market is CommerceTracks’ unscripted, in-the-moment vidcast spotlighting the merchants and designers pushing commerce forward.

Through candid conversation, guests share the real story behind the brand: the creative spark, the operational realities, the risks, the pivots, and the decisions that shaped growth. No scripts, no posturing - just practical insight from people building in real time, where the work (and the learning) actually happens.

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In Market | Vidcast Episode 1: “In Market” with Anastasia Melvin @ Oliphant

January 6, 2026

Season 1

Episode 1

In this episode of “In Market,” we go behind the scenes with Anastasia Melvin, Wholesale & Retail Operations Director at OLIPHANT — the contemporary women’s ready-to-wear brand known for travel-inspired color, playful prints, and artisan-crafted details.

Hosted by Andrew Potkewitz, this episode explores how a modern fashion brand operationalizes “beautiful chaos” – aligning wholesale and DTC, tightening inventory discipline, and mapping the integrations that keep product, orders, and customer experience in sync across every channel.

With years of hands-on experience spanning Shopify/Shopify Plus, ApparelMagic, JOOR, Stocky, Zendesk, Loop Returns, and AfterShip, Anastasia shares the best practices, workflows, and real-world lessons she’s built to support scalable growth – from receiving and product creation to B2B account management and trade show execution.