eCommerce Master Plan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.


All Episodes

eCommerce MasterPlan | 516: Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 516: Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens
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eCommerce MasterPlan | 515: How to Create the Perfect Google Ads Account Structure with Shri Kanase

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world,...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 515: How to Create the Perfect Google Ads Account Structure with Shri Kanase
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eCommerce MasterPlan | 514: Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 514: Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey
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eCommerce MasterPlan | 513: Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla    Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 513: Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla
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eCommerce MasterPlan | 512: How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.    Hit PLAY...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 512: How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey
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eCommerce MasterPlan | 511: The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 511: The Human Experience: How to Create Personal Connections in eCommerce with author John Sills
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eCommerce MasterPlan | 510: Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 510: Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan
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eCommerce MasterPlan | 509: Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 509: Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum
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eCommerce MasterPlan | 508: How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 508: How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti
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eCommerce MasterPlan | 507: Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow Jewellery

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 507: Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow Jewellery
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eCommerce MasterPlan | 506: Masterclass: Wholesale Selling to the High Street with Wizz Selvey

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 506: Masterclass: Wholesale Selling to the High Street with Wizz Selvey
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eCommerce MasterPlan | 505: Dubs: From a Lockdown Idea into a Booming, Award-Winning Brand with Stuart Davis

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 505: Dubs: From a Lockdown Idea into a Booming, Award-Winning Brand with Stuart Davis
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eCommerce MasterPlan | 504: From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 504: From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey
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eCommerce MasterPlan | 503: How 7-fig Shopify brand WORN Built a Sustainable Brand with Bryan Marville

Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 503: How 7-fig Shopify brand WORN Built a Sustainable Brand with Bryan Marville
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eCommerce MasterPlan | 502: Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical...

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eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 502: Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton
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