eCommerce MasterPlan | 527: Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill

eCommerce Master Plan
eCommerce Master Plan
eCommerce MasterPlan | 527: Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill
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Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here’s some of his achievements:

  • scaled soak.com from £2 to £80million
  • drove digital growth at Holland & Barrett
  • took Bathroom Mountain from £0 to £40million in 18 months

 Who better to chat to about how to grow your sales from 7 to 8 figures?! 

 

Hit PLAY to hear: 

  • The one obsession that can skyrocket your eCommerce growth 
  • How Jay scaled a business to $40M in just 18 months 
  • Why efficiency and AI are game-changers for scaling in 2025 
  • Jay’s top tips for picking the perfect marketing channel 
  • The biggest mistake most brands make—and how to avoid it 

 

Key timestamps to dive straight in: 

[05:21] Focus obsession on a single digital channel. 

[09:27] Research channels, understand competitors, leverage advantages. 

[11:41] Understand and learn channel metrics for advantage. 

[13:51] Optimise landing page performance for conversions. 

[19:56] AI enhances efficiency; human expertise remains crucial. 

[21:23] AI boosts efficiency and ROI by simplifying data. 

[24:08] Listen to Jay’s Top Tips! 

Full episode notes here: https://ecmp.info/527

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/


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