Joy Sharma runs CTC’s PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you’re stuck at a growth plateau and you’ve tried more creative, new ad structures, and different platforms, we can tell you what’s wrong without even looking at your account. The answer is offer-market fit. In this…
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How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, breaks down the exact system that delivers ad plans in 24 hours, moves to production in a week, and uses performance data to drive every creative decision. In This Episode: The full branded ads…
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What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the exact daily, weekly, and monthly cadence behind managing 7, 8, and 9-figure eCommerce brands. From Monday’s plan reset to Friday’s close-the-loop review, this is the operating system behind the Profit Engine. In this episode: The…
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Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he learned that the goals he set had almost nothing to do with what his business could actually deliver. In this episode, Randall joins Richard to break down what it means to understand your business’s DNA,…
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Growth Mastermind What if you could get weekly strategy sessions with a senior CTC profit engineer, full Statlas access, and a private cohort of brands at your stage, all for $500/month?That’s the Next Level Growth Mastermind.Richard breaks down exactly what’s inside, who it’s built for, and five real insights that came out of our pilot…
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CTC’s AppLovin specialist Connaugh is back four months after our first episode on the platform to break down what’s actually working. Discovery campaigns are averaging 284% incrementality, 45-60 second video creative is where the spend goes, and the tactical playbook is starting to take shape. If you’re running an 8-figure ecommerce brand and haven’t tested…
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In this episode, Steve Rekuc breaks down the latest DTC Index findings showing 14.5% revenue growth year-over-year, even as brands face margin pressure. We dive into Mother’s Day performance data and what it signals for Memorial Day and Father’s Day spending patterns. Topics Covered: 14.5% revenue increase with only 2% AMER decline Mother’s Day performance…
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We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn’t a single feature or tool. It was the realization that the brands growing the fastest right now are operating in two completely different worlds at the same time. Luke Austin breaks down everything we saw, heard, and learned at…
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In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new Creative Assessment Quiz. This 6-pillar framework helps 7-9 figure brands move from placing bets to making strategic investments in creative production. Key Topics Covered: The 6 pillars of creative production assessment Why volume and…
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Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system for tracking it, let alone capturing it. In this episode, Luke Austin introduces the ecommerce Demand Cascade: a framework for understanding how demand flows across media channels and sales channels,…
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