DTC Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦


All Episodes

DTC Podcast | Ep 632: SheFit on TikTok Shop’s Hidden Costs and Why Your New Customer Numbers Are Wrong

Subscribe to DTC Newsletter – https://dtcnews.link/signup Melissa Dusendang ran a summer contract at SheFit to “manage the chaos” for one marketing director. She never left. Years later she runs...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong
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DTC Podcast | Ep 631: Cracking Profitable, Incremental Scale on Applovin with Pilothouse

Subscribe to DTC Newsletter – https://dtcnews.link/signup AppLovin just opened to everyone, and most DTC operators still do not know how it actually works. Jacob runs Meta at Pilothouse, which...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 631: Cracking Profitable, Incremental Scale on Applovin with Pilothouse
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DTC Podcast | Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most brands treat unauthorized sellers and copycats as a cost of doing business. Mario Simonyan treats them as your biggest untapped revenue source....

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers
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DTC Podcast | Ep 630: “The Best Ads Say Nothing” | Ari Murray, Chief Digital Officer at Salt & Stone

Subscribe to DTC Newsletter – https://dtcnews.link/signup Ari Murray runs DTC, Amazon and customer experience at Salt & Stone. She came from Sharma Brands, and before that worked on influencer...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone
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DTC Podcast | Ep 629: 85% of Your Email Revenue Comes From One Segment (And You’re Ignoring It)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Jordan Gordon runs CRO and retention at Pilothouse and hosts TWBERP, The World’s Best Email and Retention Podcast. He has audited somewhere in...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 629: 85% of Your Email Revenue Comes From One Segment (And You're Ignoring It)
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DTC Podcast | Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most DTC brands put the bulk of their paid budget where attention is thinnest. Viewers spend about 99 minutes per session on Connected...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)
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DTC Podcast | Ep 628: How Unbound Merino Bootstrapped to Nine Figures Selling $90 T-Shirts

Subscribe to DTC Newsletter – https://dtcnews.link/signup Dan bootstrapped Unbound Merino from a Reddit-fueled obsession with merino wool into a brand approaching nine figures in lifetime revenue, with a warehouse...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 628: How Unbound Merino Bootstrapped to Nine Figures Selling $90 T-Shirts
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DTC Podcast | Ep 627: Why Nick Shackelford’s Personal Brand Saved His Cash Flow | Agency Confidential Preview

Subscribe to DTC Newsletter – https://dtcnews.link/signup This week on All Killer No Filler, we’re giving you a preview of Agency Confidential, the new podcast from our co-founder Jeff, and...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 627: Why Nick Shackelford's Personal Brand Saved His Cash Flow | Agency Confidential Preview
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DTC Podcast | Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI

Subscribe to DTC Newsletter – https://dtcnews.link/signup Gifting is one of the biggest reasons people buy online, and most brands never build for it on purpose. Matt Heckathorn runs digital...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI
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DTC Podcast | Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer

Subscribe to DTC Newsletter – https://dtcnews.link/signup Meta used to let you pick your customer in the backend. Those days are over. Post-Andromeda, the creative itself carries the targeting signal,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer
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DTC Podcast | Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most list-growth advice assumes you have a website people visit. Cove Soda doesn’t. They sell zero sugar soda in roughly 7,000 retail doors...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events
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DTC Podcast | Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Google search is changing under everyone’s feet. AI overviews are eating the top of the funnel, exact match stopped being exact years ago,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)
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DTC Podcast | Ep 622: How Outway Runs Canada and the US as Two Separate Businesses

Most brands expand into the US and treat it like the same business with a different shipping label. Outway learned it is not. Taylor Fraser is the Chief Growth...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 622: How Outway Runs Canada and the US as Two Separate Businesses
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DTC Podcast | Ep 621: Anything is possible now – The AI Creative Stack

Subscribe to DTC Newsletter – https://dtcnews.link/signup Braydon from Pilothouse joins for a fast AI check-in on what the team is actually shipping right now. Not theory. The exact tools,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 621: Anything is possible now – The AI Creative Stack
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DTC Podcast | Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt

Subscribe to DTC Newsletter – https://dtcnews.link/signup This episode, Kemberly Gong, VP of Marketing at Contentful, joins Eric to walk through what some marketing leaders are calling “The Great Content...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt
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