DTC Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦


All Episodes

DTC Podcast | Ep 605: Meta Attribution Change – Why ROAS Dropped 40%

Subscribe to DTC Newsletter – https://dtcnews.link/signup Meta changed attribution in March — and suddenly every brand’s ROAS looks worse. Chris Richards from Pilothouse breaks down what actually happened, why...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 605: Meta Attribution Change – Why ROAS Dropped 40%
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DTC Podcast | Bonus: How DTC Brands Scale Affiliate Marketing Without Fraud or Bad Attribution

Subscribe to DTC Newsletter – https://dtcnews.link/signup Affiliate is getting a lot more attention in DTC right now, and for good reason. In this episode, Yash Chavan, Founder and CEO...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: How DTC Brands Scale Affiliate Marketing Without Fraud or Bad Attribution
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DTC Podcast | Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer

Subscribe to DTC Newsletter – https://dtcnews.link/signup https://lexingtonbakes.com/ Lex Evan built Lexington Bakes after years of baking for friends who kept telling him the same thing: they didn’t usually like...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer
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DTC Podcast | Ep 603: Why Most DTC Brands Fail on YouTube (And How to Fix It in 60 Days)

Subscribe to DTC Newsletter – https://dtcnews.link/signup Most brands test YouTube, don’t see conversions, and shut it off. The problem isn’t the channel. It’s how they’re measuring it. Dougie from...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 603: Why Most DTC Brands Fail on YouTube (And How to Fix It in 60 Days)
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DTC Podcast | Bonus: How to Scale Amazon in 2026 – 3 Data Plays DTC Brands Are Still Missing

Subscribe to DTC Newsletter – https://dtcnews.link/signup Bradley Sutton from Helium 10 joins the pod to break down how serious brands should be thinking about Amazon now: not as a...

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DTC Podcast
DTC Podcast
DTC Podcast | Bonus: How to Scale Amazon in 2026 – 3 Data Plays DTC Brands Are Still Missing
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DTC Podcast | Ep 602: How Bobbie Won 91% of the Conversation With 4% Market Share | Building the Brand

Subscribe to DTC Newsletter – https://dtcnews.link/signup Kim Chappell is Chief Brand Officer at Bobbie, the mom-founded infant formula brand that’s crossed $100M in revenue and is trying to change...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 602: How Bobbie Won 91% of the Conversation With 4% Market Share | Building the Brand
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DTC Podcast | Ep 601: 25% of Your List Drives 75% of Revenue. The Dangers of AI Email Segmentation

Subscribe to DTC Newsletter – https://dtcnews.link/signup Jordan Gordon from Pilothouse comes back to the DTC Podcast with a sharp warning for brands buying into AI-powered customer segmentation. The promise...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 601: 25% of Your List Drives 75% of Revenue. The Dangers of AI Email Segmentation
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DTC Podcast | Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar

Subscribe to DTC Newsletter – https://dtcnews.link/signup http://cocktailbuddies.com Tao, founder of Acid Buddy, joined the show to talk about a product that feels early, unusual, and potentially huge: flavored acids....

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar
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DTC Podcast | Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week

To Subscribe to DTC Newsletter – https://dtcnews.link/signup Braydon Germain from Pilot House is back on AKNF to break down how AI is changing the actual day-to-day of marketing work....

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week
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DTC Podcast | Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert

Subscribe to DTC Newsletter – https://dtcnews.link/signup Cherene Aubert, founder of growthcapital.co and former growth leader at ILIA and Bobbie, breaks down why so many DTC brands hit a wall...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert
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DTC Podcast | Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)

Subscribe to DTC Newsletter – https://dtcnews.link/signup JoinAgency.co Jon Bond has been in the agency game since the 1980s. He co-built Kirshenbaum Bond + Partners (K/B/B) from “two guys in...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)
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DTC Podcast | Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok Shop

Subscribe to DTC Newsletter – https://dtcnews.link/signup Kurt Elster is back to talk about what Shopify brands should actually be doing right now as AI starts influencing search, product discovery,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok Shop
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DTC Podcast | Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically

Subscribe to DTC Newsletter – https://dtcnews.link/signup Duncan Ferguson, Strategy Lead at Pilothouse, breaks down why so many DTC brands are stuck in the tactical spin cycle, always testing, tweaking,...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically
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DTC Podcast | Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle Category

Subscribe to DTC Newsletter – https://dtcnews.link/signup Ginny Lo is the co-founder of Odd Pieces, a story-driven puzzle brand that took a tired category and made it feel fresh again....

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle Category
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DTC Podcast | Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on Meta

Subscribe to DTC Newsletter – https://dtcnews.link/signup Aves and Daniel Sendecki get into a problem a lot of brands still haven’t solved: how do you make ads feel culturally relevant...

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DTC Podcast
DTC Podcast
DTC Podcast | Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on Meta
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