Commerce Famous

Most manufacturing and distribution companies are sitting on outdated systems—unknowingly risking their future with the subtle drift of neglected technology. Ethan Giffin, renowned for demystifying complex e-commerce challenges, reveals how unseen manual processes and misaligned teams quietly erode revenue and trust. If you’re a mid-market leader feeling the weight of aging tech or struggling to unify your teams around digital transformation, this episode could change your perspective.

Ethan sits down with host Jason Nyhus to discuss how organizations often mistake technology as the core problem when, in reality, it’s often a human and strategic disconnect. The five-legged stool of digital revenue—sales, marketing, operations, IT, and finance—and why alignment here is critical; how manual processes like handwritten orders or scribbled notes create risks worse than any algorithms; and why top-down engagement and change management are the secret sauce to successful digital transformation. Through real stories—including a skydiving client dependency that could have been catastrophic—Ethan illustrates common pitfalls and practical solutions for de-risking your approach.

He shares his new book “Closing the Digital Revenue Gap” and his focus for The B2B eCommerce Agency. Tune in to hear a great conversation!

In this episode, host Jason Nyhus sits down with Ian Heller, founder of Distribution Strategy Group. This episode is perfect for distribution executives, e-commerce leaders, and marketers ready to break free from outdated metrics and uncover hidden revenue streams. If you’re committed to transforming your digital strategy into a true growth engine, this conversation is a must-listen. Ian’s insights could reshape how you view—and invest in—your online presence—and they might just be the game-changer you need to outpace competitors.

Most distributors are leaving millions of dollars on the table by misunderstanding what their e-commerce channels are truly worth—and many are investing less than they should. Ian reveals the shocking truth: measuring e-commerce success solely by the shopping cart misses the biggest impact areas. You’ll discover how a 600% underestimation of website value is common and learn the proven methods to accurately track second-order effects that drive overall sales—like customer engagement, demand generation, and offline interactions.

Ian shares compelling stories from the industry, including how distributors mistakenly dismiss the potential of their websites because they focus only on direct transactions. He breaks down a simple yet overlooked tactic: calling customers who order offline and asking if they used the website, transforming anecdotal insights into powerful metrics. We also explore how internal disincentives—like giving discounts to reps over online orders—undermine digital growth and how to recondition your organization for true e-commerce success.
You’ll uncover detailed frameworks for measuring website ROI beyond transactions, including how high correlation between website engagement and overall sales should prompt much larger investments in digital. Ian explains why most distributors are caught in a “doom loop” of underinvestment and how fixing attribution can unlock extraordinary ROI. Plus, get insider tips on how to foster partnerships with industry associations, create content that your audience craves, and leverage AI to stay ahead in a rapidly evolving market.

Whether you’re just starting or looking to supercharge your existing channels, Ian’s proven tactics and industry expertise will give you the clarity and confidence to make smarter, data-driven decisions for your distribution business.

Matt Christensen, President of Distributor Data Solutions (DDS), revolutionizes product data management for manufacturers and distributors. In this episode, host Jason Nyhus speaks with Matt about his career journey and the back story of why DDS was founded. Tune in to learn how DDS’s API-first platform and AI-driven solutions empower distributors to scale efficiently, reduce manual work, and compete with industry giants. Matt shares insights on leveraging data to enhance customer loyalty, reduce returns, and expand market reach. Perfect for those in distribution and e-commerce, this episode offers strategies to transform digital chaos into a competitive advantage.

Join us as we dive into the inspiring journey of Jeremy Gryder, who transitioned from a youth pastor to a leading e-commerce consultant. Discover how his unique background shaped his approach to business and hear about his experiences at BigCommerce and beyond. Don’t miss out on his insights into growth and innovation in the e-commerce world.

In a world where e-commerce is often a game of following trends, Justin Aronstein stands out by embracing nonconformity and celebrates failures. At Mobile 1st, the focus is on essentialism—prioritizing what truly drives revenue growth. By hiring nonconformists and challenging the status quo, they deliver impactful results for clients. Tune into this episode for a refreshingly different conversation with host Jason Nyhus and Justin Aronstein as they discuss his career journey full of celebrated failures and successes with a unique perspective.