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Honest ECommerce | Turning Early 100 Buyers into Loyal Advocates | Elina Panteleyeva | Dood Woof

Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding.  Elina scaled fast by focusing on niche product-market fit,…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Turning Early 100 Buyers into Loyal Advocates | Elina Panteleyeva | Dood Woof
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Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences.  Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY
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Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI.  He’s the creator of the 5 Forces System, a proven framework…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode
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Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

Chad Dime, Co-Founder of DIFF Charitable Eyewear was raised in Los Angeles California. He was born into the eyewear industry thanks to his father who owned and operated an eyewear business for over 40 years. His dad passed down the knowledge of product design, import, manufacturing and wholesale to him throughout his entire life.  On…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear
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Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He       worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family.  In 2015, he…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar
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Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

Filipe Castro Matos is an Entrepreneur-in-Residence at Altar.io, where he helps founders go from idea to MVP with clarity and speed. With over a decade of experience across B2C and B2B startups—including an early exit, viral growth experiments, and advising dozens of founders—Filipe specializes in helping teams find their first customers and build Go-to-Market strategies…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode
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Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world’s oldest bra manufacturers, and it has been size-inclusive since…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise
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Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing

Nate Davenport is the Founder & CEO of Nebu Clothing, an outdoor apparel brand built for performance, versatility, and heart. Before launching Nebu, Nate led a finance team at Zappos and served as an infantry squad leader in the U.S. Marines, where he learned the value of gear that works under real pressure. Nebu was…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing
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Honest ECommerce | Discovering New Markets Through Real Conversations | Shelley Gupta | BaKIT Box

Shelley Gupta is the Founder & CEO of BāKIT Box, a STEM-based baking kit bringing global flavors and cultural traditions into homes across America. Her path to CPG began far from the kitchen as a recording artist signed to EMI Music before earning her CFA, an MBA from Chicago Booth, and leading strategy work at…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Discovering New Markets Through Real Conversations | Shelley Gupta | BaKIT Box
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Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth’s Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology,…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode
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