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Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

On this episode of Honest Ecommerce, we have Jon Pundyk. Jon is the CEO of Glamorise, a 103-year-old bra company that has exclusively focused on curvy women since 1921.

We talk about pivoting a century-old business online, balancing wholesale partners with D2C growth, relying on product quality to drive loyalty, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise
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Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing

On this episode of Honest Ecommerce, we have Nate Davenport, the founder and CEO of Nebu Clothing. He is a former U.S. Marine and finance lead at Zappos who turned his frustration with poorly designed outdoor gear into a purpose-driven apparel brand focused on thoughtful design, functionality, and versatility.

We talk about building products that solve real use problems, turning events and emails into ad leverage, redefining success beyond scale and revenue, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Trust Through Hands-On Collaboration | Nate Davenport | Nebu Clothing
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Honest ECommerce | Discovering New Markets Through Real Conversations | Shelley Gupta | BaKIT Box

On this episode of Honest Ecommerce, we have Shelley Gupta. Shelley is the founder and CEO of BaKIT Box, a STEM-based baking kit that brings global flavors and cultural traditions into kitchens across America.

We talk about transforming baking into an educational tool, building growth through genuine relationships, expanding marketing beyond paid social, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Discovering New Markets Through Real Conversations | Shelley Gupta | BaKIT Box
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Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Sonja Grasser, Founder of Retention Theory and a fractional Retention Consultant. Sonja helps CPG brands stop customer churn and build retention systems that become their most reliable revenue source.

We talk about connecting communication to customer longevity, applying retention rules across every direct channel, focusing on results-driven storytelling for CPG, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode
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Honest ECommerce | Turning Feedback Into a Founder’s Superpower | Kirsten Maitland | Rebel Cheese

On this episode of Honest Ecommerce, we have Kirsten Maitland, a U.S. Navy veteran turned Microsoft agile coach who leveraged her tech innovation expertise to co-found Rebel Cheese, an award-winning Austin-based artisanal vegan cheese company backed by Shark Tank investor Mark Cuban. Rebel Cheese is revolutionizing plant-based dairy alternatives through traditional cheesemaking techniques and has earned national recognition from The New York Times.

We talk about validating a product through emotional connection, learning to sustain momentum after viral moments, turning online orders into lasting connections, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Turning Feedback Into a Founder’s Superpower | Kirsten Maitland | Rebel Cheese
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Honest ECommerce | Weaving Trust Into Every Customer Experience | Beau Wangtrakuldee | AmorSui

On this episode of Honest Ecommerce, we have Beau Wangtrakuldee, a scientist-turned-founder and CEO of AmorSui, a science-backed, clean medical supply brand reimagining products on the frontlines of healthcare and science.

We talk about building comfort and safety into every product, marketing through word-of-mouth momentum, discovering growth through customer feedback, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Weaving Trust Into Every Customer Experience | Beau Wangtrakuldee | AmorSui
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Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.

We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode
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Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

On this episode of Honest Ecommerce, we have Eugene Chew, Global Chief Operating Officer at BikesOnline.com, a leading DTC cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.

We talk about recognizing the shift toward direct brand work, managing cash flow under market uncertainty, partnering with experts where specialization wins and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com
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Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door

On this episode of Honest Ecommerce, we have Jeremy Barker, the visionary behind Murphy Door, driving its growth from humble beginnings to becoming an industry leader, even earning the award for one of America’s Most Innovative Companies 2025 in Fortune!

We talk about managing expectations with transparency, leveraging partnerships to fuel growth, learning to test before scaling spend, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Winning Customer Trust by Owning Early Ecomm Mistakes | Jeremy Barker | Murphy Door
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Honest ECommerce | Leveraging AI While Leading with Vision | Nathan Snell | Raleon | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Nathan Snell, cofounder and CEO of Raleon, an AI retention platform helping DTC brands and agencies reclaim marketing time by 50% while increasing revenue performance.

We talk about fine-tuning prompts for better outputs, automating segmentation and copy at once, automating learning cycles across campaigns, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Leveraging AI While Leading with Vision | Nathan Snell | Raleon | Bonus Episode
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