CommerceTracks

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

August 18, 2025 00:24:56 0 Comments

On this episode of Honest Ecommerce, we have Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, a brand reimagining boxed wine with award-winning California varietals in eco-friendly cylindrical packaging. Allison is an award-winning brand builder and founding member of the Alternative Packaging Alliance, and Lauren brings nearly two decades of sales and brand growth experience from Virgin Galactic, Uber, and Douglas Elliman.

We talk about reframing consumer perceptions of boxed wine, testing multiple price points before scaling, making decisions to drive progress forward, and so much more!

Honest ECommerce

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

00:00 / 00:24:56

Honest ECommerce | Turning Event Meetups Into Lasting Partnerships | Marielle Bobo | Shoptalk | Bonus Episode

August 14, 2025 00:17:33 0 Comments

On this bonus episode of Honest Ecommerce, we have Marielle Bobo, Vice President of Content at Shoptalk Spring and Fall, where she curates programming and secures industry-leading speakers to drive impactful conversations in retail and Ecommerce.

We talk about exploring global event series for innovators, planning your conference strategy in advance, learning from leading retail and DTC brands, and so much more!

Honest ECommerce

Honest ECommerce | Turning Event Meetups Into Lasting Partnerships | Marielle Bobo | Shoptalk | Bonus Episode

00:00 / 00:17:33

eCommerce Fastlane | Why Unilever Moved 50% Of Ad Budget To Micro-Influencers (And How Shopify Brands Can Copy This)

August 12, 2025 00:52:44 0 Comments

Today, we’re diving into one of the most powerful—yet often misunderstood—strategies for Shopify brands: micro-influencer marketing. If you’re tired of celebrity endorsements that feel inauthentic and paid ads with questionable ROI, this episode is for you. We’re exploring how authentic voices, strategic product seeding, and user-generated content can actually supercharge your growth while reducing those…

eCommerce Fastlane

eCommerce Fastlane | Why Unilever Moved 50% Of Ad Budget To Micro-Influencers (And How Shopify Brands Can Copy This)

00:00 / 00:52:44

Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp

August 11, 2025 00:26:28 0 Comments

On this episode of Honest Ecommerce, we have Hannah Ruhamah Crum, founder of Kombucha Kamp, coauthor of the award-winning The Big Book of Kombucha, and cofounder and former president of Kombucha Brewers International. Hannah advocates for the intersection of fermentation, the human microbiome, and transparent industry practices with the mission of “Changing the World, One Gut at a Time.”

We talk about reclaiming gut health through real food, protecting tradition through policy advocacy, building loyalty with rewards that convert, and so much more!

Honest ECommerce

Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp

00:00 / 00:26:28

eCommerce Fastlane | The Vibe Coding Warning: How Technical Debt is Silently Killing Your Shopify Store’s Revenue

August 6, 2025 00:48:28 0 Comments

Today, we’re shining a light on an invisible profit killer lurking in many Shopify stores: technical debt. It’s the hidden drag on your growth, silently creeping in as you layer on apps, experiment with new tech, and expand your team—until suddenly, you’re slowed by complexity, site issues, and mounting customer headaches. My guest today is…

eCommerce Fastlane

eCommerce Fastlane | The Vibe Coding Warning: How Technical Debt is Silently Killing Your Shopify Store's Revenue

00:00 / 00:48:28

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

August 4, 2025 00:30:35 0 Comments

On this episode of Honest Ecommerce, we have Leah Garcia. She’s an award-winning media personality and former professional athlete, a member of the EY Entrepreneurial Winning Women™ North American Class, a Titan 100 recipient, and the Founder & CEO of NULASTIN®, a company dedicated to transforming lives through innovative elastin-based haircare.

We talk about investing early in a science-backed idea, learning from infomercial-driven growth, blending legacy service with modern tech, and so much more!

Honest ECommerce

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

00:00 / 00:30:35

eCommerce Fastlane | The $1.2M Revenue Recovery System That Identifies 5x More Visitors Than Your Competitors

July 29, 2025 00:35:59 0 Comments

Welcome back to eCommerce Fastlane! Here’s a painful reality that’s quietly killing Shopify brands: you’re spending thousands driving traffic to your store, but 98% of those visitors are complete ghosts. They browse, they leave, and you have zero way to bring them back—while your competitors who’ve cracked visitor identification are building massive email lists…

eCommerce Fastlane

eCommerce Fastlane | The $1.2M Revenue Recovery System That Identifies 5x More Visitors Than Your Competitors

00:00 / 00:35:59

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

July 28, 2025 00:24:32 0 Comments

On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.

We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!

Honest ECommerce

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

00:00 / 00:24:32

Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode

July 24, 2025 00:21:04 0 Comments

On this bonus episode of Honest Ecommerce, we have Donata Stroink-Skillrud. She is an attorney licensed in Illinois, a Certified Information Privacy Professional, and the President of Termageddon, a SaaS platform helping Ecommerce businesses automate privacy compliance through accurate, always-updated website policies.

We talk about turning repetitive legal work into automation, updating policies before laws take effect, staying compliant as privacy laws keep changing, and so much more!

Honest ECommerce

Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode

00:00 / 00:21:04

eCommerce Fastlane | Why Your Store is Bleeding Money (While You Chase More Traffic)

July 22, 2025 00:38:45 0 Comments

Welcome back to eCommerce Fastlane! Here’s a story that might sound familiar: you’re spending $10,000+ a month on ads, traffic looks solid, but somehow you’re barely breaking even. Sound familiar? The hard truth is that most Shopify merchants don’t realize they have a revenue leak problem. While you’re obsessing over getting more traffic, your…

eCommerce Fastlane

eCommerce Fastlane | Why Your Store is Bleeding Money (While You Chase More Traffic)

00:00 / 00:38:45

shopify experts