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Honest ECommerce | Turning Feedback Into a Founder’s Superpower | Kirsten Maitland | Rebel Cheese

October 20, 2025 Honest ECommerce 00:20:56 0 Comments

On this episode of Honest Ecommerce, we have Kirsten Maitland, a U.S. Navy veteran turned Microsoft agile coach who leveraged her tech innovation expertise to co-found Rebel Cheese, an award-winning Austin-based artisanal vegan cheese company backed by Shark Tank investor Mark Cuban. Rebel Cheese is revolutionizing plant-based dairy alternatives through traditional cheesemaking techniques and has earned national recognition from The New York Times.

We talk about validating a product through emotional connection, learning to sustain momentum after viral moments, turning online orders into lasting connections, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Turning Feedback Into a Founder’s Superpower | Kirsten Maitland | Rebel Cheese
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Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.

July 7, 2025 Honest ECommerce 00:29:44 0 Comments

On this episode of Honest Ecommerce, we have Aaron Magness. He is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating Direct-to-Consumer wine companies with strong community roots. With over 15 years of experience at high-growth consumer brands, Aaron specializes in scaling marketing across portfolios while building long-term customer value.

We talk about building expert teams in a startup portfolio, scaling DTC through subscription experience, balancing tools with firsthand market knowledge, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.
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Honest ECommerce | Turning Sports Updates Into Automated Revenue | Jamie Mottram | BreakingT

May 5, 2025 Honest ECommerce 00:33:06 0 Comments

On this episode of Honest Ecommerce, we have Jamie Mottram. Jamie is an entrepreneur, digital media veteran, and President of BreakingT, the fastest licensed sports fan apparel brand in the land.

We talk about how BreakingT turns fan excitement into quick-turn product launches, why even overserved sports fans are hungry for real-time merch, what it takes to balance DTC, Amazon, and wholesale channels, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Turning Sports Updates Into Automated Revenue | Jamie Mottram | BreakingT
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