CommerceTracks

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

July 28, 2025 00:24:32 0 Comments

On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.

We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!

Honest ECommerce

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

00:00 / 00:24:32

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

July 21, 2025 00:24:43 0 Comments

On this episode of Honest Ecommerce, we have Jess Berman. She is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through practitioner-trusted, science-backed formulas.

We talk about leading growth through transparency and story, defining brand guidelines before scaling online, skipping short-term wins for long-term brand health, and so much more!

Honest ECommerce

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

00:00 / 00:24:43

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

July 14, 2025 00:26:05 0 Comments

On this episode of Honest Ecommerce, we have Stephanie Moyal. She is the co-founder of Troop, a wellness brand crafting functional mushroom gummies designed to make brain and body support both approachable and enjoyable. With a background that spans multiple career paths and a turning point sparked by a book on mushrooms, Stephanie turned personal curiosity into a fast-growing DTC business.

We talk about turning personal curiosity into a company, focusing efforts instead of chasing channels, growing stronger through personal challenges, and so much more!

Honest ECommerce

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

00:00 / 00:26:05

Honest ECommerce | Creating Demand from a DIY Game Idea | Tyler Simmons | BucketGolf

June 16, 2025 00:28:29 0 Comments

On this episode of Honest Ecommerce, we have Tyler Simmons, the founder and CEO of Elevate Sports, the makers of BucketGolf, a portable par-3 golf game that started as a backyard idea and grew into a seven-figure brand.

We talk about how Tyler launched with no product experience, why action beats planning early on, the most rewarding parts of building a business from scratch, and so much more!

Honest ECommerce

Honest ECommerce | Creating Demand from a DIY Game Idea | Tyler Simmons | BucketGolf

00:00 / 00:28:29

Honest ECommerce | Turning Sports Updates Into Automated Revenue | Jamie Mottram | BreakingT

May 5, 2025 00:33:06 0 Comments

On this episode of Honest Ecommerce, we have Jamie Mottram. Jamie is an entrepreneur, digital media veteran, and President of BreakingT, the fastest licensed sports fan apparel brand in the land.

We talk about how BreakingT turns fan excitement into quick-turn product launches, why even overserved sports fans are hungry for real-time merch, what it takes to balance DTC, Amazon, and wholesale channels, and so much more!

Honest ECommerce

Honest ECommerce | Turning Sports Updates Into Automated Revenue | Jamie Mottram | BreakingT

00:00 / 00:33:06

Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe

April 14, 2025 00:16:46 0 Comments

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

Honest ECommerce

Honest ECommerce | Regaining Brand Clarity After Trend Overload | Demi Marchese | 12th Tribe

00:00 / 00:16:46

Honest ECommerce | Investing in Product Before Spending on Growth | Robert Cardiff | Laundry Sauce

April 7, 2025 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

Honest ECommerce | Turning Customers Into Your Best Marketers | Brandon Horoho | Montana Knife Company

March 10, 2025 00:27:41 0 Comments

On this episode of Honest Ecommerce, we have Brandon Horoho Co-Founder, VP, and CMO of Montana Knife Company (MKC).

We talk about why they started MKC, how it stands out from other knife companies, the story behind their unique VIP program, and the key metrics that drive their business, and so much more!

Honest ECommerce | Scaling Without Running Out of Cash | Aaron Schwartz | Orita | Bonus Episode

March 6, 2025 00:22:16 0 Comments

On this bonus episode of Honest Ecommerce, we have Aaron Schwartz, a DTC business builder, investor, and advisor to numerous commerce tech companies.

We talk about the most common mistakes DTC brands make, how AI-driven mass customization is creating new challenges, the marketing channels brands are overlooking, how Orita helps brands maximize their customer data, and so much more!

Honest ECommerce | From Zero Experience to Ecommerce Success | Johnny Person | Aug11 Co

March 3, 2025 00:29:42 0 Comments

On this episode of Honest Ecommerce, we have Johnny Person, Owner and Operator of Aug11 Co, a brand known for crafting high-quality, perfectly fitting snapback hats.

We talk about the inspiration behind Aug11, the biggest challenges of launching an apparel brand, why learning every aspect of Ecommerce helped Johnny scale, the power of relationship-driven marketing, and so much more!

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