honest ecommerce

Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Andrew Lipp, CEO and Co-founder of EQL.

We talk about crafting launches that reward real customers, designing pre, in, and post-launch strategies, connecting with audiences in launch moments and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode
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Honest ECommerce | Living Inside Your Business to Unlock Growth | Dan Abel Jr. | Bissinger’s

On this episode of Honest Ecommerce, we have Dan Abel Jr. He’s the Chief Chocolate Officer of Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier.

We talk about leveraging sampling to win customer trust, delivering customer value despite COVID pressure, solving problems through direct involvement and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Living Inside Your Business to Unlock Growth | Dan Abel Jr. | Bissinger's
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Honest ECommerce | Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow

On this episode of Honest Ecommerce, we have Christine Monaghan. Christine is the CMO at Almond Cow, where she helps brands grow from scrappy startups to scalable success by pairing storytelling with repeatable processes and fully activating the ecommerce flywheel.

We talk about building brands through storytelling, optimizing ads for long-term growth, understanding top-of-funnel users and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow
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Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.

We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode
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Honest ECommerce | Turning Early 100 Buyers into Loyal Advocates | Elina Panteleyeva | Dood Woof

On this episode of Honest Ecommerce, we have Elina, founder of Dood Woof, an Ecommerce dog brand specifically focused on the Doodle market.

We talk about identifying problems through community research, collecting reviews to build credibility, building trust through storytelling, leveraging micro-influencers for growth, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Turning Early 100 Buyers into Loyal Advocates | Elina Panteleyeva | Dood Woof
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Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand.

We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY
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Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Scott Desgrosseilliers. Scott is the founder and CEO of Wicked Reports, the marketing attribution platform for ecommerce brands from $3m to $30m in revenue doing full funnel marketing.

We talk about the truth about “more is better” marketing, navigating attribution for customer journeys, exploring the Five Forces framework, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode
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Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear

On this episode of Honest Ecommerce, we have Chad Dime. Chad is a Co-Founder and Chairman Of The Board at DIFF Charitable Eyewear where they create designer eyewear for a fair price all while giving back.

We talk about blending value and mission to drive impact, nurturing partnerships for smarter growth, following your why to create impact and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Elevating Your Brand Through Social Purpose | Chad Dime | DIFF Charitable Eyewear
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Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

On this episode of Honest Ecommerce, we have Nathan Vasquez. Nathan is an ex banker and now the CEO of Pipsticks, a sticker and stationery company.

We talk about finding spending balance for growth, scaling your brand through audience feedback, targeting break-even timelines strategically and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar
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Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Filipe Castro Matos. Filipe is the Entrepreneur-in-Residence at Altar.io. On the side, he advises early-stage startups in crafting and executing effective Go-to-Market (GTM) strategies through hands-on support and structured frameworks.

We talk about avoiding guesswork through real user engagement, finding people who match your avatar, going where the market is active, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode
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