honest ecommerce

Honest ECommerce | 327 | Trusting Real Experience Over Credentials | with Jon-Mark Craddock

On this episode of Honest Ecommerce, we have Jon-Mark Craddock, the entrepreneur, brand builder, and CEO of La Matera, where he’s scaling a premium DTC brand with a focus on craftsmanship and authenticity, leveraging his experience at high-growth eCommerce brands like Chubbies, Marine Layer, and Tuckernuck.

We talk about how JM found La Matera and navigated the SBA-backed acquisition process, the first major moves he made as CEO to put his stamp on the brand, how he balances DTC growth strategies while preserving craftsmanship, the biggest challenges of growing a niche brand, and so much more!

Honest ECommerce

Honest ECommerce | 327 | Trusting Real Experience Over Credentials | with Jon-Mark Craddock

00:00 / 00:30:59

Honest ECommerce | 326 | Creating Experiences That Ads Can’t Buy | with Erin Murray

April 21, 2025 Andrew Potkewitz 00:24:53 0 Comments

On this episode of Honest Ecommerce, we have Erin Murray, the Chief Brand Officer at Mad Rabbit, leading the charge by propelling the brand to new heights through innovative storytelling, product development, and comprehensive digital strategies.

We talk about Erin’s path into marketing, what led to Mad Rabbit’s explosive growth, how to build a brand that connects both digitally and at retail, and so much more!

Honest ECommerce

Honest ECommerce | 326 | Creating Experiences That Ads Can’t Buy | with Erin Murray

00:00 / 00:24:53

Honest ECommerce | Bonus Episode: Creating Connections That Can’t Happen Online with Paul Chambers

April 17, 2025 Andrew Potkewitz 00:20:24 0 Comments

On this bonus episode of Honest Ecommerce, we have Paul Chambers, Co-Founder of SubSummit, the world’s largest conference dedicated to subscription, membership, and recurring revenue in the DTC space, with over two decades of experience in the subscription commerce economy.

We talk about how SubSummit grew from a founder meetup into a global platform, how they curate content that tracks the evolution of subscriptions, how recurring revenue is reshaping Ecommerce, and so much more!

Honest ECommerce

Honest ECommerce | Bonus Episode: Creating Connections That Can’t Happen Online with Paul Chambers

00:00 / 00:20:24

Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

April 14, 2025 Andrew Potkewitz 00:16:46 0 Comments

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

Honest ECommerce

Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

00:00 / 00:16:46

Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

April 7, 2025 Andrew Potkewitz 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

Honest ECommerce | Bonus Episode: Growing Your Brand Beyond Technical Fixes with Sia Karamalegos

April 3, 2025 Andrew Potkewitz 00:30:06 0 Comments

On this bonus episode of Honest Ecommerce, we have Sia Karamalegos. She is a freelance developer and web performance engineer, a Google Developer Expert in web technologies, and formerly worked on the Shopify performance team.

We talk about the difference between Lighthouse and Core Web Vitals, why site performance matters for bounce and conversion rates—not just SEO, how ThemeVitals collects and uses real-world data to benchmark Shopify themes, and how both merchants and theme developers can use it to make better performance decisions and so much more!

Honest ECommerce | 323 | Creating Brand Experiences Beyond Ecommerce | with Jiake Liu

March 31, 2025 Andrew Potkewitz 00:27:08 0 Comments

On this episode of Honest Ecommerce, we have Jiake Liu, Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces.

We talk about reinventing outdoor living, what life after Shark Tank has been like, the power of crowdsourced showrooms, and so much more!

Honest ECommerce | 322 | Turning Returns Into Business Insights | with Michael Hughes

March 24, 2025 Andrew Potkewitz 00:32:21 0 Comments

On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.

We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!

Honest ECommerce | Bonus Episode: Boosting Credibility With Verified Reviews with DJ Sprague

March 20, 2025 Andrew Potkewitz 00:24:24 0 Comments

On this bonus episode of Honest Ecommerce, we have DJ Sprague, co-author of Reputation King and CMO of Shopper Approved.

We talk about why reputation management is crucial for online success, how to dominate search with trust signals, the biggest mistakes Ecommerce brands make with reviews, and how trust directly impacts conversions, and so much more!

Honest ECommerce | 321 | Making Your Brand Easy to Reach | with Aman Advani

March 17, 2025 Andrew Potkewitz 00:23:44 0 Comments

On this episode of Honest Ecommerce, we have Aman Advani, CEO and Co-Founder of Ministry of Supply.

We talk about science and engineering revolutionizing apparel, what it means to be a “good” brand in today’s market, how supply chain strategy impacts Ecommerce success, the future of wearable technology and so much more!

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Honest ECommerce | Bonus Episode: Creating Connections That Can’t Happen Online with Paul Chambers

Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

Honest ECommerce | Bonus Episode: Growing Your Brand Beyond Technical Fixes with Sia Karamalegos

Honest ECommerce | 323 | Creating Brand Experiences Beyond Ecommerce | with Jiake Liu

Honest ECommerce | 322 | Turning Returns Into Business Insights | with Michael Hughes

Honest ECommerce | Bonus Episode: Boosting Credibility With Verified Reviews with DJ Sprague

Honest ECommerce | 321 | Making Your Brand Easy to Reach | with Aman Advani

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