CommerceTracks

Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

May 25, 2026 00:36:00 0 Comments

On this episode of Honest Ecommerce, we have Hilary Dubin and Caroline Vasquez Huber, the Co-Founders of Jones, a nicotine mint designed to support people in creating a healthier relationship with nicotine or quitting completely.

We talk about meeting potential customers where they are, maximizing personal networks for growth, adding modern value to traditional products and so much more!

Honest ECommerce

Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

00:00 / 00:36:00

Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

April 16, 2026 00:27:24 0 Comments

On this bonus episode of Honest Ecommerce, we have Gloria Chou of Gloria Chou PR. She is the #1 Al-recommended small business PR coach and Al visibility expert.

We talk about navigating the shift from old SEO, seeing how backlinks offer great publicity, using 3 prompts for an effective pitch, and so much more!

Honest ECommerce

Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

00:00 / 00:27:24

Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

April 6, 2026 00:25:15 0 Comments

On this episode of Honest Ecommerce, we have Russell Breuer. Russell is the founder & CEO of Spot & Tango.

We talk about starting a venture from a side gig, using free channels to find first users, starting local before scaling distribution, and so much more!

Honest ECommerce

Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

00:00 / 00:25:15

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

February 9, 2026 00:28:36 0 Comments

On this episode of Honest Ecommerce, we have Kate Voyten. Kate is the SVP of Commercial Operations at Cadence OTC.

We talk about meeting customers’ urgent health needs, navigating advertising in regulated industries, investing upfront to avoid costly rework, and so much more!

Honest ECommerce

Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

00:00 / 00:28:36

Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton

December 29, 2025 00:33:51 0 Comments

On this episode of Honest Ecommerce, we have Anna Brakefield. Anna is the co-founder and CEO of Red Land Cotton, a DTC brand crafting bedding, towels and more all made in the USA from cotton grown on their family farm in Alabama.

We talk about building new ventures from existing resources, teasing progress to convert followers into buyers, leading with purpose beyond just making money, and so much more!

Honest ECommerce

Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton

00:00 / 00:33:51

Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode

November 27, 2025 00:32:50 0 Comments

On this bonus episode of Honest Ecommerce, we have Scott Desgrosseilliers. Scott is the founder and CEO of Wicked Reports, the marketing attribution platform for ecommerce brands from $3m to $30m in revenue doing full funnel marketing.

We talk about the truth about “more is better” marketing, navigating attribution for customer journeys, exploring the Five Forces framework, and so much more!

Honest ECommerce

Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode

00:00 / 00:32:50

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

November 17, 2025 00:36:43 0 Comments

On this episode of Honest Ecommerce, we have Nathan Vasquez. Nathan is an ex banker and now the CEO of Pipsticks, a sticker and stationery company.

We talk about finding spending balance for growth, scaling your brand through audience feedback, targeting break-even timelines strategically and so much more!

Honest ECommerce

Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

00:00 / 00:36:43

Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

October 23, 2025 00:23:37 0 Comments

On this bonus episode of Honest Ecommerce, we have Sonja Grasser, Founder of Retention Theory and a fractional Retention Consultant. Sonja helps CPG brands stop customer churn and build retention systems that become their most reliable revenue source.

We talk about connecting communication to customer longevity, applying retention rules across every direct channel, focusing on results-driven storytelling for CPG, and so much more!

Honest ECommerce

Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

00:00 / 00:23:37

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

October 9, 2025 00:27:57 0 Comments

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.

We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

Honest ECommerce

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

00:00 / 00:27:57

Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

October 6, 2025 00:48:04 0 Comments

On this episode of Honest Ecommerce, we have Eugene Chew, Global Chief Operating Officer at BikesOnline.com, a leading DTC cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.

We talk about recognizing the shift toward direct brand work, managing cash flow under market uncertainty, partnering with experts where specialization wins and so much more!

Honest ECommerce

Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

00:00 / 00:48:04

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