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Honest ECommerce | Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline

Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy.  She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures. She’s known for building high-performing acquisition…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline
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Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

Hilary Dubin is co-CEO and head of Jones’ digital product & behavioral support program. She graduated from the University of Pennsylvania magna cum laude, majoring in cognitive science with a concentration in computation and cognition, an honors thesis on the effects of gender, realism, and role of virtual agents, and a minor from Wharton in…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones
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Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

Gloria Chou’s untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like Forbes, Vogue, Oprah Daily, BuzzFeed and Business Insider —all without pay-to-play.  Named the #1 small business PR expert by ChatGPT and Al search, she’s leading the charge in helping overlooked founders dominate…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode
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Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer.  Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango
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Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

Kate Voyten is a seasoned business leader with over 20 years of experience revitalizing small brands and stagnant businesses. She started her career at Procter & Gamble, working first in operations and eventually moving into brand management, where she ran businesses across the U.S., Europe, and Asia.  Her consumer-centric approach to innovation and commercial strategies,…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC
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Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton

Anna Brakefield’s story begins on her family’s cotton farm in North Alabama, where she grew up surrounded by the rhythms of agriculture and the values of hard work, stewardship, and tradition. Her father, Mark Yeager, instilled in her a deep appreciation for the land and the premium cotton it produced—lessons that would later inspire a…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton
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Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI.  He’s the creator of the 5 Forces System, a proven framework…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Evaluating Marketing Wins Beyond Vanity Metrics | Scott Desgrosseilliers | Bonus Episode
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Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He       worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family.  In 2015, he…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar
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Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth’s Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology,…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode
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Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

Bradley Keefer is the Chief Revenue Officer and Justin Jefferson is the VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping brands move from rearview analytics to predictive decisioning. With decades of combined experience across SaaS, analytics, and brand strategy, Bradley and Justin…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode
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