In this episode, Jeff Oxford and I tackle one of the biggest shifts happening right now: how SEO is evolving in the age of AI and chat-based search. We break down what’s changed, what no longer works, and what you need to be doing today to make sure your business actually shows up.
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On this bonus episode of Honest Ecommerce, we have Sabir Semerkant. He is an Ecommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving more than $1 billion in revenue. Sabir is the founder of Growth by Sabir and has worked with global brands like Canon, Tommy Hilfiger, and Sour Patch Kids. Endorsed by Gary V, Neil Patel, and Matt Higgins (Shark Tank), he specializes in helping DTC brands unlock scalable, sustainable growth through his 8D Method and Rapid 2X framework.
We talk about repositioning your product to fix weak growth, aligning your whole team on brand growth, knowing your numbers without excuses, and so much more!
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On this bonus episode of Honest Ecommerce, we have Jeremy Horowitz. He is a Managing Partner at Because Ventures, a private equity search fund that acquires and scales Shopify brands and apps, and also runs Let’s Buy a Biz!, a media brand exploring the behind-the-scenes of Ecommerce M&A.
We talk about analytics as a breakout category, why real CRO starts at $5M+, how loyalty programs and subscriptions are starting to blend together, and so much more!
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On this episode of Honest Ecommerce, we have Lucy Jeffrey. She is a two-time founder based in the UK. She launched Bare Kind, a bamboo sock company that donates 10% of profits to save endangered animals, and later founded Candid Founders, a YouTube channel and growth agency helping brands scale on the Faire wholesale marketplace.
We talk about why turning off Meta ads actually improved profits, building a service arm around your DTC team, running two businesses at the same time, and so much more!
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On this episode of Honest Ecommerce, we have Tyler Simmons, the founder and CEO of Elevate Sports, the makers of BucketGolf, a portable par-3 golf game that started as a backyard idea and grew into a seven-figure brand.
We talk about how Tyler launched with no product experience, why action beats planning early on, the most rewarding parts of building a business from scratch, and so much more!
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On this bonus episode of Honest Ecommerce, we have Kai Davis, founder of Double Your Ecommerce and KeywordMagic.ai. Kai helps Shopify merchants increase their organic revenue with SEO, email, and content delivering bespoke strategies without the fluff or middlemen.
We talk about the biggest missed SEO opportunities Shopify stores face at the start of the year, how to plan a seasonal marketing calendar that actually drives traffic, why collection and product page refreshes should be a quarterly habit, and so much more!
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On this episode of Honest Ecommerce, we have Jamie Mottram. Jamie is an entrepreneur, digital media veteran, and President of BreakingT, the fastest licensed sports fan apparel brand in the land.
We talk about how BreakingT turns fan excitement into quick-turn product launches, why even overserved sports fans are hungry for real-time merch, what it takes to balance DTC, Amazon, and wholesale channels, and so much more!
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On this episode of Honest Ecommerce, we have Jon-Mark Craddock, the entrepreneur, brand builder, and CEO of La Matera, where he’s scaling a premium DTC brand with a focus on craftsmanship and authenticity, leveraging his experience at high-growth eCommerce brands like Chubbies, Marine Layer, and Tuckernuck.
We talk about how JM found La Matera and navigated the SBA-backed acquisition process, the first major moves he made as CEO to put his stamp on the brand, how he balances DTC growth strategies while preserving craftsmanship, the biggest challenges of growing a niche brand, and so much more!
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On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.
We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!
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On this bonus episode of Honest Ecommerce, we have Sia Karamalegos. She is a freelance developer and web performance engineer, a Google Developer Expert in web technologies, and formerly worked on the Shopify performance team.
We talk about the difference between Lighthouse and Core Web Vitals, why site performance matters for bounce and conversion rates—not just SEO, how ThemeVitals collects and uses real-world data to benchmark Shopify themes, and how both merchants and theme developers can use it to make better performance decisions and so much more!
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