ecommerce

Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

Read More

Honest ECommerce | Bonus Episode: Growing Your Brand Beyond Technical Fixes with Sia Karamalegos

On this bonus episode of Honest Ecommerce, we have Sia Karamalegos. She is a freelance developer and web performance engineer, a Google Developer Expert in web technologies, and formerly worked on the Shopify performance team.

We talk about the difference between Lighthouse and Core Web Vitals, why site performance matters for bounce and conversion rates—not just SEO, how ThemeVitals collects and uses real-world data to benchmark Shopify themes, and how both merchants and theme developers can use it to make better performance decisions and so much more!

Read More

eCommerce Fastlane | Your Shipping Costs Are Eating Your Margins! Learn How To Cut Your FedEx & UPS Expenses

You’re not alone. Many e-commerce brands are feeling the “margin crunch” as shipping costs skyrocket. Carrier rate hikes, hidden surcharges, and complex contracts can feel like unavoidable profit killers, making it harder to stay competitive and profitable. Today, we’re talking with Michael Moriarty, a strategic partner at Schooley Mitchell, an independent cost reduction consulting firm…

Read More

My Wife Quit Her Job Podcast | 585: What’s Actually Working in Email Marketing Right Now (Real Examples)

In this episode, Toni and I dive into the key takeaways from the Email Newsletter Summit she recently attended. From list-building strategies that actually work in 2025 to content frameworks that boost open rates, we’ll break down the most…

Read More
My Wife Quit Her Job
My Wife Quit Her Job
My Wife Quit Her Job Podcast | 585: What’s Actually Working in Email Marketing Right Now (Real Examples)
Loading
/

Honest ECommerce | 323 | Creating Brand Experiences Beyond Ecommerce | with Jiake Liu

On this episode of Honest Ecommerce, we have Jiake Liu, Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces.

We talk about reinventing outdoor living, what life after Shark Tank has been like, the power of crowdsourced showrooms, and so much more!

Read More

eCommerce Fuel | Episode Two Guys Talk About Their Underwear (And How It’s Helped Build a Premium Brand)

How quality, brand positioning, and focused decision-making create sustainable growth.

Read More
eCommerce Fuel
eCommerce Fuel
eCommerce Fuel | Episode Two Guys Talk About Their Underwear (And How It’s Helped Build a Premium Brand)
Loading
/

My Wife Quit Her Job Podcast | 584: Traditional Media Is Dying – Why Building An Audience Matters More than Ever

In this episode, Toni and I discuss how traditional media is facing some major challenges and why it’s more important than ever to own your own audience. We dive into the shift from mainstream outlets to personal platforms and why building a direct…

Read More
My Wife Quit Her Job
My Wife Quit Her Job
My Wife Quit Her Job Podcast | 584: Traditional Media Is Dying - Why Building An Audience Matters More than Ever
Loading
/

Honest ECommerce | 322 | Turning Returns Into Business Insights | with Michael Hughes

On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.

We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!

Read More

eCommerce Fastlane | Scaling Beyond Ads: How Everflow’s Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants

Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There’s a Better Way. You’re not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we’re talking with Michael Cole, the Senior Vice President of Marketing…

Read More