What’s the most effective way to grow your brand when traditional marketing gets harder and harder? This week, I’m sharing one of the most overlooked but highest-ROI strategies in eCommerce: partnerships. Whether you’re launching a product, building a community, or just trying to break through the noise, this episode will help you think differently about…
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On this bonus episode of Honest Ecommerce, we have Sabir Semerkant. He is an Ecommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving more than $1 billion in revenue. Sabir is the founder of Growth by Sabir and has worked with global brands like Canon, Tommy Hilfiger, and Sour Patch Kids. Endorsed by Gary V, Neil Patel, and Matt Higgins (Shark Tank), he specializes in helping DTC brands unlock scalable, sustainable growth through his 8D Method and Rapid 2X framework.
We talk about repositioning your product to fix weak growth, aligning your whole team on brand growth, knowing your numbers without excuses, and so much more!
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In this episode, I share how I built SteveBot, a custom AI assistant powered by a RAG database that mimics every lesson that I’ve ever taught. I break down the tech stack, the biggest mistakes made, and how this changes the classes I teach.
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Welcome back to eCommerce Fastlane! Today, we’re spotlighting a marketing channel that’s quietly dominating Europe, Australia, and beyond—but is still underused in North America: WhatsApp marketing. While most Shopify brands are stuck battling expensive Facebook ads and crowded email inboxes, a new frontier is emerging that offers 80–90% open rates and instant, conversational engagement….
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On this episode of Honest Ecommerce, we have Aaron Magness. He is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating Direct-to-Consumer wine companies with strong community roots. With over 15 years of experience at high-growth consumer brands, Aaron specializes in scaling marketing across portfolios while building long-term customer value.
We talk about building expert teams in a startup portfolio, scaling DTC through subscription experience, balancing tools with firsthand market knowledge, and so much more!
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In this episode, I’m thrilled to have Brett Curry back on the show. Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead. It’s a game-changer, and we’re breaking down what you need to know to keep up.
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What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this rerun episode, I’m joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch,…
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Welcome back to eCommerce Fastlane! A fundamental shift is underway in how customers discover and purchase products, and most Shopify merchants are unaware of it. The days of relying solely on Google search are numbered as consumers increasingly turn to AI assistants like ChatGPT, Gemini, and Perplexity for buying advice. But here’s the problem: 80-90%…
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On this episode of Honest Ecommerce, we have Julie De Angulo. She is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand built for anglers who live on the water. With 19 years of experience across home goods, pet supplements, fashion, and accessories, Julie specializes in building full-funnel strategies that scale Ecommerce brands from the ground up.
We talk about launching a DTC channel with zero digital presence, mapping the full customer lifecycle from acquisition to loyalty, translating lens tech into stories that convert, and so much more!
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