Today, we’re continuing with our 4-part series on how to create content to promote your business. In this episode, we talk about what it takes build an engaging email list that converts to sales.
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In this episode, I cover the new de minimus rules that level the playing field with Temu, why your favorite bargain finds might disappear and the surprising winners in this e-commerce shakeup.
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Nathan Kondamuri didn’t know that he wanted to start a business until the pieces fell together, and he co-founded the highly customizable Pair Eyewear, where he now acts as CEO. He joins us today to share the story of how his little brother inspired him to start Pair, how he scaled his customer experience team to over 100 members, and the challenges he faced in building on-demand production. Tune in to hear all this and more!
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