Subscribe to DTC Newsletter – https://dtcnews.link/signup Gifting is one of the biggest reasons people buy online, and most brands never build for it on purpose. Matt Heckathorn runs digital marketing at Wolfe, the company behind Gift Card Granny, PerfectGift.com, and GiftYa. His ICP is close to everyone, which kills the usual narrow-audience playbook and forces…
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Jake Cohen, VP of Insights at Klaviyo, and Tim Martin-Harvey, Head of eCommerce at The Bottle Club, sit down with Phillip Jackson at K:LDN to discuss why memory is the new durable advantage. Tim shares how The Bottle Club collected checkout context to better understand unique customer needs and bheavioral nuances to create more impactful campaigns. And Jake unpacks how other brands can apply the same discipline, interpreting engagement (not total spend) as a loyalty measure.
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On today’s episode, we welcome Laura Geller, Founder of Laura Geller Beauty — a brand built around a customer the beauty industry spent years overlooking.
Long before inclusivity became a marketing buzzword, Laura was focused on a simple idea: makeup should work for real women living real lives. What started with her career as a makeup artist backstage on Broadway and working with celebrities evolved into a beauty brand that has helped redefine how women over 40 think about makeup, confidence, and aging.
In this episode, Laura shares how she built a category-defining beauty brand by listening to consumers instead of chasing trends, why the beauty industry ignored mature women for so long, and what it takes to stay relevant through decades of change. We also discuss the evolution of beauty marketing, the power of serving an underserved customer, and why some of the biggest opportunities in business come from seeing value where everyone else is looking past it. This is a conversation about entrepreneurship, resilience, brand-building, and the importance of knowing exactly who you’re serving.
This is a must listen. You can find the interview here or anywhere you listen to podcasts 🎧.
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Laura Geller and Laura Geller Beauty:
https://www.laurageller.com
https://www.instagram.com/lauragellerbeauty/
https://www.instagram.com/laurageller/
https://www.linkedin.com/company/laura-geller-beauty/
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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/861
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Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New York and London, and a select group of partner stores. Turnover is now at €10 million a year. In…
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Imagine if you could bring 250 people together in a massive room and have them discuss and debate an important issue, arguing the points and counterpoints, and converging on answers that accurately reflect their collective knowledge, wisdom, values, and sensibilities. Now imagine that you convened this debate on America’s 250th birthday and asked 250 randomly…
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In honor of July 4, this week the Modern Retail Podcast is revisiting an episode featuring P.F. Candle Company, which produces its candles in Los Angeles. Co-hosts Gabi Barkho and Melissa Daniels talked to founders Kristen Pumphrey and Thomas Neuberger about the advantages of and challenges of making products in the United States. Last year,…
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Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him. A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word. The result? Conversions increased by 25% Nate first appeared on…
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Most verticals aren’t clean, well-oiled SaaS databases; the reality is ugly documents, proprietary schemas, implicit workflows, and long‑running tasks that most general-purpose models struggle with. This prompted construction project management company Trunk Tools to build a specialized, three-layer architecture — perception, semantics, agents — based on highly-detailed data to support high-accuracy, highly-relevant industry automation. Their…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Meta used to let you pick your customer in the backend. Those days are over. Post-Andromeda, the creative itself carries the targeting signal, which means the old spray-and-pray playbook now works against you. Rafael Gi spent a decade in traditional creative agencies, then led marketing at a nine-figure apparel…
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K:LDN 2026 opened to more than a thousand merchants and set a clear vision with several key product announcements: Klaviyo’s expanding toolset has become powerful enough to let a brand of any size operate at a scale that once required a full team. The promise of personalization, long marketed but rarely delivered, has finally become something all brands can ship.
Phillip Jackson sits down live with Klaviyo CMO Jamie Domenici and IDC research director Roger Beharry Lall to break down the trends that are shaping the future of retail and Klaviyo as an organization:
the slow collapse of the linear funnel as shoppers move across LLMs, social, and search; the evolution of AI from a disparate chat window to an embedded experience where marketers work; and how the public beta of Klaviyo’s new agent, Composer, is helping marketers create campaigns rooted in data from hundreds of thousands of merchants.
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