Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him.

A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word.

The result? Conversions increased by 25%

Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, he focuses on “bottoms-up” testing, audience targeting, and marketing male products to women.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/avoid-all-caps-headlines-says-cro-pro

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

******
Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com