Subscribe to DTC Newsletter – https://dtcnews.link/signup Most DTC brands put the bulk of their paid budget where attention is thinnest. Viewers spend about 99 minutes per session on Connected TV and 8 minutes per session on social, yet only 9% of standard marketing budgets go to CTV. This episode is about closing that gap on…
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On today’s episode, we welcome Katina Mountanos, Founder and CEO of Kosterina — a modern Mediterranean wellness brand built around high-antioxidant, early-harvest extra virgin olive oil.
Kosterina is what happens when someone is searching for something better, so they decide to create it. Katina grew up with olive oil as part of everyday life, but later realized that much of what was sold in the U.S. lacked the quality, freshness, and health benefits consumers expected. That discovery became her why: to make truly great olive oil more accessible and help people live longer, healthier, and more delicious lives.
In this episode, Katina shares what most consumers still don’t understand about olive oil, why she built Kosterina as a wellness brand, how she scaled into retailers like Whole Foods and Target, and what it takes to turn a timeless ingredient into a modern lifestyle company.
So, so good! Listen now.
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Katina Mountanos and Kosterina:
https://www.kosterina.com
https://www.instagram.com/kosterina
https://www.instagram.com/katinamountanos
https://www.linkedin.com/in/katerinamountanos
Sponsored By:
AT&T Business – Switch to AT&T Business at business.att.com
Stamps.com – Go to Stamps.com and use code kara to get sixty days risk-free!
LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.
Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/865
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Bigger discounts don’t win. Shopify brands offering 10% off in email pop-ups see better revenue per visitor than those offering 15%. In this episode, Taras Talimonchuk, CMO at Claspo, breaks down what billions of pop-up views reveal: Why steeper discounts lift opt-ins but attract discount hunters who erode revenue per visitor The 3% opt-in ceiling…
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In this episode, I sit down with Miroki Tong, co-founder and CEO of StoryEngineDeck.com, where she sells a product most people can’t describe until they hold it in their hands. Miroki walks through how she and her co-founder turned a set of creative writing prompt cards into a million dollar Kickstarter campaign, and how they…
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Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and Randall Thompson break down Cashmas in July, a CTC framework for turning slow-moving inventory into real cash before Q4 bets get expensive. Topics covered: Why Q3…
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1Password on Tuesday launched AI Spend and Consumption Management, a new capability embedded in its SaaS Manager platform that gives IT and finance teams a unified, real-time view of how their organizations consume and spend on AI services from vendors including Anthropic, Cursor, and OpenAI. The move marks the latest strategic expansion for a company…
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Canva on Tuesday launched Canva Code 2.0, a major upgrade to its AI-powered coding tool that lets users build interactive websites, apps, and experiences using plain-language prompts — and then edit the results as easily as tweaking a Canva presentation. The feature is now available to all of the company’s more than 265 million monthly…
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Malinda Sanna is the Founder and CEO of LookLook, a consumer insights platform that helps brands uncover customer insights through curated communities and intimate, one-on-one digital research. She leads the company’s methodology, recruitment, and client work, translating human behavior, culture, and customer journeys into actionable insights for global brands across luxury, beauty, CPG, tech, and…
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Unlock the secrets to thriving in today’s rapidly evolving B2B landscape with insights from Brent Peterson, a recognized industry thought leader. In this episode, Brent reveals the groundbreaking report on the Current State of B2B Commerce Trends and Opportunities, crafted from real ground-level interviews with industry experts. Discover how the future of B2B commerce isn’t just about technology—it’s about strategic data management, modernization, and understanding the seismic shifts caused by AI, private equity, and platform control.
Brent shares behind-the-scenes stories from interviews with 7 agency and tech innovators, uncovering how businesses are redefining their buying experiences, optimizing data readiness, and navigating the complex world of SaaS versus on-premise solutions. You’ll discover actionable frameworks for assessing your platform needs, questions to ask your partners about technology modernization, and why data sovereignty is becoming a pivotal advantage for large enterprises.
This episode breaks down the implications of open-source solutions, the rising importance of the CIO in securing IP, and how the democratization of AI solutions through community-driven open-source projects accelerates innovation—without sacrificing control. Brent’s insights will empower you to future-proof your business, whether you’re a startup, SMB, or large corporation, by understanding the risks and opportunities in a world where data security and platform flexibility could define your success. If you want to stay ahead of the curve—grasp the strategic shifts in B2B commerce, learn how to leverage AI responsibly, and explore how on-prem versus SaaS impacts your business sovereignty—this episode is a must-listen. It’s not just a report; it’s your guide into the near future of B2B success.
Brent W. Peterson is a seasoned industry strategist and the mind behind the authoritative report that offers a clear snapshot of where B2B commerce is headed in 2026 and beyond. Download the full report at contentcucumber.com and join the conversation that could redefine your approach to commerce.
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Model routing is becoming a key component of the enterprise AI stack, dynamically sending prompts to the right AI model to optimize speed and costs. However, current frameworks mostly treat routing as a static classification problem, which severely limits their potential. A new open-source framework called Agent-as-a-Router tackles this bottleneck, treating the router as a…
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